Targeting

You can define audiences that are optimized for your brand objectives and reach customers all around the world.

📍Targeting Options by Ad Product

Ad Product	Title	Cohort	Gender (estimated)	Age range	OS	Time	Region·Language
Splash Ad: App Launch Take-Over					🟢	🟢	🟢
Series Home Ad	🟢	🟢	🟢	🟢	🟢	🟢	🟢
Viewer-end Ad	🟢	🟢	🟢	🟢	🟢	🟢	🟢
Viewer-top Video Ad	🟢	🟢	🟢	🟢	🟢	🟢	🟢
More Tab Ad		🟢	🟢	🟢	🟢	🟢	🟢
PC Leader Board Ad		🟢	🟢	🟢	🟢	🟢	🟢

📍Targeting Options by Country

Story (based on title information)

Country	Adult content classification	Genre	Episode (chapter level)	Title
United States	🟢	🟢	🟢	🟢
Indonesia	🟢	🟢	🟢	🟢
Thailand	🟢	🟢	🟢	🟢
Taiwan	🟢	🟢	🟢	🟢
France		🟢	🟢	🟢
Mexico		🟢	🟢	🟢
LATAM (🇨🇴·🇦🇷·🇵🇪·🇨🇱·🇪🇨)		🟢	🟢	🟢
Others		🟢	🟢	🟢

Cohort (WEBTOON user behavior/preferences)

Cohort Targeting is WEBTOON’s first-party data targeting that uses segments defined by users’ behaviors and preferences on the platform.

Country	Cohort
United States	🟢
Indonesia	🟢
Thailand	🟢
Taiwan	🟢
France
Mexico
LATAM (🇨🇴·🇦🇷·🇵🇪·🇨🇱·🇪🇨)
Others

Demographic

Country	Gender (estimated)	Age Range
United States	🟢	🟢
Indonesia	🟢	🟢
Thailand	🟢	🟢
Taiwan	🟢	🟢
France
Mexico
LATAM (🇨🇴·🇦🇷·🇵🇪·🇨🇱·🇪🇨)
Others

Usage environment

Country	Time	OS	OS Version	App Version
United States	🟢	🟢	🟢	🟢
Indonesia	🟢	🟢	🟢	🟢
Thailand	🟢	🟢	🟢	🟢
Taiwan	🟢	🟢	🟢	🟢
France	🟢	🟢	🟢	🟢
Mexico	🟢	🟢	🟢	🟢
LATAM (🇨🇴·🇦🇷·🇵🇪·🇨🇱·🇪🇨)	🟢	🟢	🟢	🟢
Others	🟢	🟢	🟢	🟢

Country·Language·Region

Country	(Device) Language	Country	Region
United States	🟢	🟢	🟢
Indonesia	🟢	🟢	🟢
Thailand	🟢	🟢	🟢
Taiwan	🟢	🟢	🟢
France	🟢	🟢	🟢
Mexico	🟢	🟢	🟢
LATAM (🇨🇴·🇦🇷·🇵🇪·🇨🇱·🇪🇨)	🟢	🟢	🟢
Others	🟢	🟢	🟢

For details on the available targeting options, please reach out to us via Contact Us.