> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/ad-policies/licensing-policy-with-creator-ad.md).

# Licensing Policy (With Creator Ad)

> The WEBTOON with Creator ad package includes a time-limited “license” for the use of ad creative assets. Final PSD files will be provided and may be freely used within the scope outlined below.

***

### General Requirements

For any use of licensed creative assets, **prior review and approval from WEBTOON and the creator must be obtained**. As part of the approval process, details of intended use, including the platform, scope, and quantity must be clearly outlined and confirmed based on [submitted plan](#planning-template) in advance.

Any use beyond the predefined license scope (e.g., use of characters on e-commerce product pages, production of additional video content, etc.) require separate discussion and will be transferred to another team

<table><thead><tr><th width="138">Type</th><th width="445.40234375">Scope of use</th><th>Duration</th><th data-hidden></th></tr></thead><tbody><tr><td>Owned Media <br>(Online)</td><td><p>Ad creatives can be used on the advertiser/brand's official website, social media accounts or other relevant sites</p><ol><li>Creatives can be used for customer engagement events to drive viral reach</li><li>Creatives can also be used as design elements (e.g. UX/UI design, including pop-ups and banners) on the advertiser website/app</li><li>However, they cannot be used on sales-driven promotional pages across owned stores, social platforms or open marketplaces</li></ol></td><td>1 month<br><br>* 3 months for Branded Webtoon<br><br>*Content uploaded during this period may remain indefinitely</td><td>Online</td></tr><tr><td>Paid Media<br>(Online)</td><td><p>Ad creatives can be used for paid advertising across online media</p><ol><li>Creatives can be used for paid advertising in the form of online banner ads</li><li><p>Creatives may be integrated into KOL ad content at no additional cost, provided the WEBTOON campaign remains visible within the content</p><ol><li>Details on the media/KOL and the ad content should be communicated in advance</li></ol></li></ol></td><td>1 month</td><td>Online</td></tr><tr><td>Paid Media<br>(Offline)</td><td><p>Ad creatives can be used for promotional materials during offline events</p><ol><li>Limited to one-time events only (e.g. pop-up store) ; they cannot be used in ongoing offline locations/retail stores</li><li>Limited to a small quantity of printed promotional materials for events, such as leaflets, posters, banners and flyers
 (up to ~500 copies)</li><li>Creatives cannot be used for store VMD (e.g. display panels, POPs, wobblers, standees) or promotional items (e.g. merch). This falls under IP Licensing and should be referred to the relevant team</li></ol></td><td>1 month</td><td>Offline</td></tr></tbody></table>

{% hint style="info" %}
Additional Charges

* Extended use beyond the standard one-month period will incur extra charges and price will be charged per month&#x20;
* Use of licenses for WEBTOON-produced video assets will also incur extra charges
* If additional costs are paid, the usage will be subject to the same terms and conditions as the standard usage scope
  {% endhint %}

### Planning Template

{% file src="/files/O4IsuCODl7mVNIXUQFNL" %}

{% file src="/files/71RXgvb25btDSczfEiYb" %}


---

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