> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/client-support/faq.md).

# FAQ

### ⚙️Campaign Execution & Operations

<details>

<summary><strong>Q.</strong> Can I run the same campaign in multiple countries at the same time?</summary>

Campaigns can be run simultaneously in multiple countries. However, available products and targeting options may differ by country, so please make sure to discuss the details with your WEBTOON representative.

</details>

<details>

<summary><strong>Q.</strong> Can creatives be rotated or replaced during the campaign?</summary>

The operational guidelines differ by product category, as shown below.

***

* **Number of creatives that can run simultaneously**

<table><thead><tr><th width="296.5712890625">Product Category</th><th width="121.984130859375">Number of Creatives</th><th>Notes</th></tr></thead><tbody><tr><td><strong>Display Ads</strong></td><td>Up to 5</td><td>Excluding Premium Home Ad, Splash Ad</td></tr><tr><td><strong>Video Ads</strong></td><td>Up to 3</td><td>Excluding Premium Home Ad</td></tr><tr><td><strong>Splash Ad: App Launch Take-Over</strong></td><td>No limit</td><td>-</td></tr><tr><td><strong>Premium Home Ad</strong></td><td>No limit</td><td>-</td></tr></tbody></table>

* **Number of allowable creative replacements**

| Premium Home Ad | Maximum Replacement Count |
| --------------- | ------------------------- |
| Display Ads     | 3 times                   |
| Video Ads       | 1 time                    |

</details>

<details>

<summary><strong>Q.</strong> What types of advertising performance metrics can I see in the report?</summary>

We provide key metrics based on each product’s characteristics, as shown below.

{% hint style="info" %}
Reports are delivered according to the agreed schedule within the campaign period.
{% endhint %}

<table><thead><tr><th width="247">Product Category</th><th>Key Metrics Provided</th></tr></thead><tbody><tr><td>Display/Video Ads</td><td><code>Impressions, Clicks, Ad Spend, CTR, CPM, CPC</code> etc.</td></tr><tr><td>Offer-wall Ads</td><td><code>Impression, Click, Ad Spend, Actions,CVR(Conversion Rate)</code> etc.</td></tr></tbody></table>

</details>

<details>

<summary>Q. Can I use tracking tags?</summary>

A. Yes. Tracking tag support varies by ad product:

* **Display Ads** — Third-party tracking tags are supported via Flashtalking, DoubleVerify, and Doubleclick.
* **Offer Wall Ads** — MMP integration is supported, including Appsflyer, Adjust, Singular, Airbridge, and others.

{% hint style="info" %}
For detailed setup and measurement methods, please consult your WEBTOON representative during the campaign.
{% endhint %}

</details>

***

### ⚙️ Contract & Billing

<details>

<summary><strong>Q.</strong> What is the minimum campaign budget?</summary>

Minimum spend requirements vary by country, as shown below.

{% hint style="info" %}
The amounts listed refer to the **minimum monthly spend**, and details may differ by region. Please consult your WEBTOON representative for specifics.
{% endhint %}

***

**(1) Display Ads**

* **ID / TW / TH :** ecommended minimum **3,000 USD** (TW: **100,000 TWD**)
* **FR :** 5,000 USD

{% hint style="info" %}
If running campaigns across multiple countries, separate consultation with your representative is required.
{% endhint %}

***

**(2) Offer-wall**&#x20;

* **US :** Minimum **3,000 USD**
* **Single-country campaigns**: Recommended **2,000 USD+** per country
* **Multi-country campaigns**: Minimum **3,000 USD** total across all participating countries\
  (with at least **1,000 USD** recommended per country)

{% hint style="info" %}
If the budget is not fully spent within the campaign period, you may extend the duration or settle based on the consumed amount.
{% endhint %}

</details>

<details>

<summary><strong>Q.</strong> How does the billing process work?</summary>

* All advertisers follow a **prepaid billing model**, and payment must be completed **at least 2 business days before the campaign start date**.
* For more details, please contact your WEBTOON representative.

</details>

<details>

<summary><strong>Q.</strong> What is the cancellation policy?</summary>

* If the campaign is canceled **within 10 business days** of the scheduled start date, a cancellation fee of **10% of the final rate** will be charged.

</details>

***

### ⚙️ Ad Products & Targeting

<details>

<summary><strong>Q.</strong> How are ads delivered?</summary>

Ads are delivered based on user, content, and device information collected within the WEBTOON app.

</details>

<details>

<summary><strong>Q.</strong> What targeting options are available by country?</summary>

Targeting options differ by country.\
For detailed information, please refer to the [**Targeting**](/ad-placements-and-targeting/targeting.md) page or contact your WEBTOON representative.

</details>

<details>

<summary><strong>Q.</strong> Can I use tracking tags?</summary>

Yes. Third-party tracking tags from three vendors are supported: \
**Flashtalking**, **DoubleVerify**, and **Doubleclick**.

</details>

***

### ⚙️ Others&#x20;

<details>

<summary>Q.  Are there any industries where advertising is restricted?</summary>

WEBTOON restricts certain types of ads to ensure a safe and pleasant environment for users.\
For more details, please refer to [**Guidelines by Industry**](/ad-policies/guidelines-by-industry.md).

</details>

***

{% hint style="success" %}
For any questions or advertising inquiries, please use the [**Contact Us** ](https://advertising.webtoon.com/en/contact-us)form.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://guides.advertising.webtoon.com/client-support/faq.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.