> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/client-support/process-and-timeline/branded-webtoon-bwt.md).

# Branded WEBTOON (BWT)

{% stepper %}
{% step %}

### **10 weeks prior**  | Branded WEBTOON Advertising Inquiry

* Please [send us an inquiry email](https://www.webtoons.com/en/advertising/contact) including the details you’d like to promote through Branded WEBTOON and the creators you hope to collaborate with.\
  💡*If you can prioritize your preferred creators, it will help us review your request more smoothly and quickly.*
* After reviewing your request, we will provide creator-specific production estimates and media fees.
  {% endstep %}

{% step %}

### **10–8 weeks prior |** Creator Selection & Availability Check

* Review the creator information and estimates provided by WEBTOON, then finalize key details such as internal alignment, schedule, and budget.
* We will check the selected creators’ availability for the branded webtoon project, contacting them based on the priority discussed in advance.
  {% endstep %}

{% step %}

### **8–6 weeks prior |** Manuscript Production

* The creator prepares the episode-based synopsis for Branded WEBTOON and begins the sketch stage after the brand manager (advertiser) reviews and approves the synopsis.
*  The brand manager (advertiser) will review the sketch draft, and we will incorporate your feedback (including any revision discussions).
* Once the sketch is finalized, the creator will proceed to the coloring stage.\ <mark style="color:$info;">💡</mark>*<mark style="color:$info;">By 6 weeks prior, the continuity for three episodes should be finalized in advance.</mark>*
  {% endstep %}

{% step %}

### **6 weeks prior |** Production of Additional Creative Assets

* WEBTOON will produce additional creative assets for the Branded WEBTOON.

{% hint style="warning" %}
During this process, high-resolution assets such as brand logos and product images may be requested.
{% endhint %}
{% endstep %}

{% step %}

### **3 weeks prior |** Finalization of 3 Episodes

* By this stage, the production of at least three episodes must be fully completed.
  {% endstep %}

{% step %}

### **1 week prior |** Review of Final Manuscripts & Additional Assets

* A final review will be conducted for the three completed episodes as well as the additional creative assets.
  {% endstep %}

{% step %}

### **Launch |** Branded WEBTOON Goes Live

The Branded WEBTOON and its associated ads will go live according to the agreed-upon serialization schedule.
{% endstep %}
{% endstepper %}

***

{% hint style="success" %}
For any questions or advertising inquiries, please use the [**Contact Us** ](https://advertising.webtoon.com/en/contact-us)form.
{% endhint %}


---

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