> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/client-support/process-and-timeline/branding-package-storytelling.md).

# Branding Package (Storytelling)

## **1. What is the Storytelling Package?**

The Storytelling Package is designed for advertisers seeking to maximize brand impact through WEBTOON storytelling and diverse IP-driven creative executions.\
By creating a branded story featured in the latest episode of a collaborated title and combining it with exclusive banner exposure across all episodes, the package enables brands to deliver immersive storytelling while extending campaign reach through additional promotional support and optional premium video placements on WEBTOON.

{% hint style="success" %}
Branded Epilogue Story (BEP) and Branded Banner (BBN) are available only as part of a package and cannot be purchased individually.
{% endhint %}

{% tabs %}
{% tab title="Storytelling Package" %}

<figure><img src="/files/6MbrERnIzi7Y6CgqyS0V" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="168.285400390625">Individual Product Name</th><th width="134.206787109375">Creative Type</th><th width="210.6668701171875">Ad Placement</th><th>User Journey</th></tr></thead><tbody><tr><td>Premium Home Ad</td><td>Image/Video</td><td><code>App Main</code></td><td><code>Enter</code></td></tr><tr><td>Series Home Ad</td><td>Image</td><td><code>Top of the Episode List</code></td><td><code>Explore</code></td></tr><tr><td>Branded Epilogue Story (BEP)</td><td>Story(PPL)</td><td><code>After the Original Episode</code></td><td><code>View</code></td></tr><tr><td>Viewer-end Ad</td><td>Image/Video</td><td><code>End of the Episode</code></td><td><code>View</code></td></tr><tr><td>Full-screen Video Ad</td><td>Video</td><td><code>Before the Original Episode</code></td><td><code>View</code></td></tr></tbody></table>
{% endtab %}

{% tab title="Content Usage" %}

<figure><img src="/files/KWRIYCDEa9ItbbaqTN3m" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Secondary License Usage" %}

<figure><img src="/files/bEPeL5ksCL2BxEMLrji5" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}

#### Usage Guidelines for Owned / Paid Media License

* All secondary creatives must be reviewed and approved by WEBTOON prior to publication.
* There is no fixed time limit for usage; however, removal may be requested in exceptional cases.
* Posts must be published within one month of the campaign execution date.
  {% endhint %}
  {% endtab %}
  {% endtabs %}

## **2. Key Features of the Storytelling Package**

<figure><img src="/files/CYhR4sujD5SjpcI9BIaN" alt=""><figcaption></figcaption></figure>

#### Additional Benefits

| 1. Translation Service                                                                    | 2. Production Support                                                                                | 3. Owned / Paid Media License                                                                           | 4. Branded Video (\*Option)                                                                                                                                                                                                                            |
| ----------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Deliver your brand message effectively to a global audience with support for 8 languages/ | We support the full process from creator matching to branded ad planning and final asset production. | Creator artwork PSD files may be used to produce secondary creatives for owned and paid media channels. | <ul><li>Creates a <strong>full-screen video version of the branded story</strong></li><li>Featured in <strong>WEBTOON’s premium full-screen video placement</strong></li><li><strong>External usage available with license purchase</strong></li></ul> |

## **3. Process & Timeline**

{% hint style="info" %}
The schedule can be adjusted in consultation with your account manager, depending on the collaboration direction and scope of work.
{% endhint %}

{% stepper %}
{% step %}

### **7-6 weeks prior** | Submit an Advertising Inquiry

Please [send us an inquiry email](https://www.webtoons.com/en/advertising/contact) including the details you’d like to promote through the Branding Package, along with the creators you hope to collaborate with.

{% hint style="success" %}
Our WEBTOON team will recommend suitable creators aligned with your campaign timeline and objectives.
{% endhint %}
{% endstep %}

{% step %}

### **6-5 weeks prior** | Creator Selection & Availability Check

After reviewing the creator information and estimates provided by WEBTOON—and once your internal decisions on direction, schedule, and budget are finalized—\
we will check the availability of the creators for the Branding Package collaboration.\
(We will reach out based on the priority order discussed in advance.)
{% endstep %}

{% step %}

### **4 weeks prior** | Proposal Submission & Production Kickoff

The brand manager (advertiser) provides a creative brief that outlines the brand’s key messages. Based on this brief, the creator develops the synopsis.&#x20;

{% hint style="success" %}
**Creative Brief Guide :**  \[[**Branded Episode(BES)**](https://comic.naver.com/external/shareFile?fileId=b84dxhzs8wcQHm8qgOEu3A)] / \[[**Branded Epilogue Story(BEP)**](https://comic.naver.com/external/shareFile?fileId=XKS9LfcnasQBqGxJ6jJoag)]
{% endhint %}

Production begins after the brand manager (advertiser) reviews and approves the synopsis.

{% hint style="info" %}
The brand manager (advertiser) must provide a creative brief for developing synopsis, and the creator will handle both the synopsis development and manuscript production.
{% endhint %}
{% endstep %}

{% step %}

### **4-3 weeks prior** | Manuscript Draft Review

Review the sketch draft (storyboard) provided by the creator and share your consolidated feedback.

{% hint style="warning" %}
To ensure a smooth workflow, please collect all comments and deliver them at once whenever possible.  Revisions are typically carried out within 1–2 rounds.
{% endhint %}
{% endstep %}

{% step %}

### **3-2 weeks prior** | Final Colored Manuscript Review

Review the final colored manuscript delivered by the creator and share your feedback.

{% hint style="warning" %}
Once the coloring stage begins, only minor revisions (e.g., text, font, button color changes) will be accepted. Major revisions (e.g., changes to characters or storyline) are not permitted.
{% endhint %}
{% endstep %}

{% step %}

### **2 weeks prior** | Support for DA Creative Production

This is the DA asset production stage included in the Branding Package.\
(supported by WEBTOON).\
※ Image creatives include Splash Ad, Premium Home DA, Viewer-end Ad, Series Home DA, and more.

To proceed with asset production, please provide your Key Visual (KV), logo, and main copy to your WEBTOON representative.

Full-screen Video Ads are produced *without sound* by default.\
If you would like to include audio, please submit the audio file along with your request.
{% endstep %}

{% step %}

### **Campaign Launch** | Go Live According to Schedule

Your ads will go live according to the schedule arranged for each booked placement.
{% endstep %}
{% endstepper %}

{% hint style="success" %}
For any questions or advertising inquiries, please use the [**Contact Us** ](https://advertising.webtoon.com/en/contact-us)form.
{% endhint %}


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