> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/client-support/process-and-timeline/branding-package-storytelling/branding-package-branded-banner.md).

# Branding Package - Branded Banner

## **1. What is the Branded Banner Package?**

**The Branded Banner Package is designed for advertisers seeking to drive clicks while cost-effectively leveraging WEBTOON IPs.**\
By combining creator collaboration with high-visibility banner placements across the WEBTOON app, the package supports both large-scale brand campaigns within the platform and IP-driven campaigns that extend beyond it, enabling brands to deliver impactful messaging across key user touchpoints.

{% hint style="success" %}
Branded Epilogue Story (BEP) and Branded Banner (BBN) are available only as part of a package and cannot be purchased individually.
{% endhint %}

{% tabs %}
{% tab title="Branded Banner Package" %}

<figure><img src="/files/Tg7dUI6CGkmTEfUGbuqn" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="168.285400390625">Individual Product Name</th><th width="150.7147216796875">Creative Type</th><th width="210.6668701171875">Ad Placement</th><th>User Journey</th></tr></thead><tbody><tr><td>Premium Home Ad</td><td>Image/Video</td><td><code>App Main</code></td><td><code>Enter</code></td></tr><tr><td>Series Home Ad</td><td>Image</td><td><code>Top of the Episode List</code></td><td><code>Explore</code></td></tr><tr><td>Viewer-end Ad</td><td>Image/Video</td><td><code>End of the Episode</code></td><td><code>View</code></td></tr></tbody></table>
{% endtab %}

{% tab title="Secondary License Usage" %}

<figure><img src="/files/hZO713ejhUJQM3sgogWd" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}

#### Usage Guidelines for Owned / Paid Media License

* All secondary creatives must be reviewed and approved by WEBTOON prior to publication.
* There is no fixed time limit for usage; however, removal may be requested in exceptional cases.
* Posts must be published within one month of the campaign execution date.
  {% endhint %}
  {% endtab %}
  {% endtabs %}

## **2. Key Features of the Branded Banner Package**

<figure><img src="/files/pk0RzQEWcrqriY8eUPJi" alt=""><figcaption></figcaption></figure>

#### Additional Benefits

| 1. Translation Service                                                                    | 2. Production Support                                                                                | 3. Owned / Paid Media License                                                                           |
| ----------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------- |
| Deliver your brand message effectively to a global audience with support for 8 languages/ | We support the full process from creator matching to branded ad planning and final asset production. | Creator artwork PSD files may be used to produce secondary creatives for owned and paid media channels. |

## **3. Process & Timeline**

{% hint style="info" %}
The schedule can be adjusted in consultation with your account manager, depending on the collaboration direction and scope of work.
{% endhint %}

{% stepper %}
{% step %}

### **7-6 weeks prior | Submit an Advertising Inquiry**

Please [send us an inquiry email](https://www.webtoons.com/en/advertising/contact) including the details you’d like to promote through the Branding Package, along with the creators you hope to collaborate with.

{% hint style="success" %}
Our WEBTOON team will recommend suitable creators aligned with your campaign timeline and objectives.
{% endhint %}
{% endstep %}

{% step %}

### **6-5 weeks prior | Creator Selection & Availability Check**

After reviewing the creator information and estimates provided by WEBTOON—and once your internal decisions on direction, schedule, and budget are finalized—\
we will check the availability of the creators for the Branding Package collaboration.\
(We will reach out based on the priority order discussed in advance.)
{% endstep %}

{% step %}

### **4 weeks prior | Proposal Submission & Production Kickoff**

The brand manager (advertiser) provides a creative brief required for the Branded Banner production, and the creator begins production based on the submitted brief.

{% hint style="success" %}
**Creative Brief Guide :**  \[[**Branded Banner Creation Brief**](https://comic.naver.com/external/shareFile?fileId=XKS9LfcnasQBqGxJ6jJoag)]&#x20;

* <sup>*Please refer only to the sections on pages 5–6 of the document when preparing the brief.*</sup>
  {% endhint %}
  {% endstep %}

{% step %}

### **4-3 weeks prior | Branded Banner Draft Review**

Review the sketch draft provided by the creator and share your consolidated feedback.

Production begins after the brand manager (advertiser) reviews and approves the initial Branded Banner draft (sketch version).

{% hint style="warning" %}
To ensure a smooth workflow, please collect all comments and deliver them at once whenever possible.  Revisions are typically carried out within 1–2 rounds.
{% endhint %}
{% endstep %}

{% step %}

### **3-2 weeks prior | Review of the Final Colored Banner**

Review the final colored banner delivered by the creator and share your feedback.

{% hint style="warning" %}
Once the coloring stage begins, only minor revisions (e.g., text, font, button color changes) will be accepted. Major revisions (e.g., changes to characters or storyline) are not permitted.
{% endhint %}
{% endstep %}

{% step %}

### **2 weeks prior | Support for DA Creative Production**

This is the DA asset production stage included in the Branding Package.\
(supported by WEBTOON).\
※ Image creatives include Premium Home DA, Viewer-end Ad, Series Home DA, and more.

To proceed with asset production, please provide your Key Visual (KV), logo, and main copy to your WEBTOON representative.
{% endstep %}

{% step %}

### **Campaign Launch | Go Live According to Schedule**

Your ads will go live according to the schedule arranged for each booked placement.
{% endstep %}
{% endstepper %}

{% hint style="success" %}
For any questions or advertising inquiries, please use the [**Contact Us** ](https://advertising.webtoon.com/en/contact-us)form.
{% endhint %}


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