> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/client-support/rate-card/display-video-ads.md).

# Display/Video Ads

> All prices is based on **USD**.  For full pricing including all countries and local currencies \
> → [Rate Card Detail Page](https://webtoon-ratecards.vercel.app/)

***

### CPM Based Product

{% hint style="info" %}
Title Roadblock (100% SOV)

* 30% Premium (Viewer-end Ad, Series Home Ad)
* 15% Premium (Viewer-top Video)
  {% endhint %}

{% tabs %}
{% tab title="Display Ads (Image)" %}

#### Display Ads (Image)

<table><thead><tr><th width="183.84375">Placement</th><th width="166">Device</th><th>US/CA</th><th>ID</th><th>TH</th><th>TW</th><th>FR/DE</th><th>MX</th></tr></thead><tbody><tr><td><a href="/creative-guidelines/display-ads/viewer-end-ad.md">Viewer-end Ad</a></td><td>Mobile (600x600)</td><td>$5.50</td><td>$1.25</td><td>$1.75</td><td>$3.50</td><td>$3.00</td><td>$2.00</td></tr><tr><td><a href="/creative-guidelines/display-ads/viewer-end-ad.md">Viewer-end Ad</a></td><td>PC (600x600)</td><td>$2.25</td><td>$0.40</td><td>$0.70</td><td>$1.50</td><td>$1.25</td><td>$0.85</td></tr><tr><td><a href="/creative-guidelines/display-ads/series-home-ad.md">Series Home Ad</a></td><td>Mobile (Native)</td><td>$1.00</td><td>$0.25</td><td>$0.30</td><td>$1.00</td><td>$0.50</td><td>$0.40</td></tr><tr><td><a href="/creative-guidelines/display-ads/pc-leader-board-ad.md">PC Leader Board Ad</a></td><td>PC (970x90)</td><td>$2.50</td><td>$0.45</td><td>$0.75</td><td>$2.00</td><td>$1.50</td><td>$0.95</td></tr></tbody></table>

{% endtab %}

{% tab title="Display Ads (Video)" %}

#### Display Ads (Video)

<table><thead><tr><th width="193.77734375">Placement</th><th width="194.666748046875">Device</th><th>US/CA</th><th>ID</th><th>TH</th><th>TW</th><th>FR/DE</th><th>MX</th></tr></thead><tbody><tr><td><a href="/creative-guidelines/video-ads/viewer-top-video-ad.md">Viewer-top Video Ad</a></td><td>Mobile (16:9)</td><td>$13.00</td><td>$2.00</td><td>$2.50</td><td>$8.00</td><td>$5.00</td><td>$3.00</td></tr><tr><td><a href="/creative-guidelines/video-ads/viewer-end-video-ad/viewer-end-1-1-video-ad.md">Viewer-end Video Ad</a></td><td>Mobile (600x600)<br>Mobile (16:9)</td><td>$6.50</td><td>$1.50</td><td>$2.00</td><td>$4.20</td><td>$3.50</td><td>$2.50</td></tr><tr><td><a href="/creative-guidelines/video-ads/full-screen-video-ad.md">Full-screen Video Ad</a></td><td>Mobile</td><td>$35.00</td><td>$4.00</td><td>$9.00</td><td>$22.00</td><td>$15.00</td><td>$6.00</td></tr></tbody></table>
{% endtab %}
{% endtabs %}

***

### CPD Based Product

#### [Premium Home Ad (CPD)](/creative-guidelines/display-ads/premium-home-ad.md)

{% hint style="info" %}
SOV 100%, Exclusive Exposure for 1 day
{% endhint %}

| Country | Est. Impression (1day) | CPD (USD) |
| ------- | ---------------------- | --------- |
| US      | 900,000                | $7,000    |
| ID      | 600,000                | $1,200    |
| TH      | 450,000                | $1,100    |
| TW      | 210,000                | $1,000    |
| FR      | 360,000                | $1,500    |
| MX      | 150,000                | $400      |

## Display Ads Package

### [Splash Ad Package — App Launch Takeover](/creative-guidelines/display-ads/splash-ad-app-launch-take-over/image-type.md)

{% hint style="info" %}
Package sales only · Country targeting required

1 Day Exclusive Exposure
{% endhint %}

{% tabs %}
{% tab title="Option A" %}

#### Option A — Splash Ad + Premium Home Ad

<table><thead><tr><th>Country</th><th>Splash Ad</th><th width="178.2578125">Premium Home Ad</th><th>Est.Impression</th><th>Total</th></tr></thead><tbody><tr><td>US</td><td>$9,000</td><td>$7,000</td><td>1,600,000</td><td><strong>$16,000</strong></td></tr><tr><td>ID</td><td>$750</td><td>$1,200</td><td>850,000</td><td><strong>$1,950</strong></td></tr><tr><td>TH</td><td>$1,300</td><td>$1,100</td><td>700,000</td><td><strong>$2,400</strong></td></tr><tr><td>TW</td><td>$1,400</td><td>$1,000</td><td>390,000</td><td><strong>$2,400</strong></td></tr><tr><td>FR</td><td>$1,200</td><td>$1,500</td><td>590,000</td><td><strong>$2,700</strong></td></tr><tr><td>MX</td><td>$300</td><td>$400</td><td>210,000</td><td><strong>$700</strong></td></tr></tbody></table>

{% endtab %}

{% tab title="Option B" %}

#### Option B — Splash Ad + Premium Home Ad + Series Home Ad

{% hint style="info" %}
Series Home Ad - 2–3 days exposure recommended
{% endhint %}

| Country       | Splash Ad | Premium home Ad | Series Home Ad | Est. Total Impression | Total       |
| ------------- | --------- | --------------- | -------------- | --------------------- | ----------- |
| US            | $9,000    | $7,000          | $1,800         | 3,200,000             | **$17,800** |
| ID            | $750      | $1,200          | $600           | 2,250,000             | **$2,550**  |
| TH            | $1,300    | $1,100          | $400           | 1,600,000             | **$2,800**  |
| TW            | $1,400    | $1,000          | $450           | 840,000               | **$2,850**  |
| FR            | $1,200    | $1,500          | $450           | 1,390,000             | **$3,150**  |
| MX            | $300      | $400            | $200           | 500,000               | **$900**    |
| {% endtab %}  |           |                 |                |                       |             |
| {% endtabs %} |           |                 |                |                       |             |

***

### Brand Takeover Package

{% hint style="info" %}
Campaign period: 1 week
{% endhint %}

{% tabs %}
{% tab title="Standard (Image-Oriented)" %}

#### Standard (Image-Oriented)

Splash Ads + Premium Home Ads + Series Home Ad + Viewer-end Ad Included

| Country      | Value (USD) | Discount | **Package Price (USD)** |
| ------------ | ----------- | -------- | ----------------------- |
| US           | $56,000     | 10.7%    | **$50,000**             |
| ID           | $9,100      | 12.1%    | **$8,000**              |
| TH           | $11,200     | 10.7%    | **$10,000**             |
| TW           | $13,500     | 11.1%    | **$12,000**             |
| FR           | $13,500     | 11.1%    | **$12,000**             |
| MX           | $4,500      | 11.1%    | **$4,000**              |
| {% endtab %} |             |          |                         |

{% tab title="Premium (Video-Integrated)" %}

#### Premium (Video-Integrated)

Splash Ads + Premium Home Ad(Image/Video) + Series Home Ad + Viewer-top Video Ad + Viewer-end Ad(Image/Video)

| Country       | Value (USD) | Discount | **Package Price (USD)** |
| ------------- | ----------- | -------- | ----------------------- |
| US            | $125,000    | 20.0%    | **$100,000**            |
| ID            | $16,800     | 22.6%    | **$13,000**             |
| TH            | $18,500     | 21.6%    | **$14,500**             |
| TW            | $30,000     | 21.7%    | **$23,500**             |
| FR            | $22,500     | 20.0%    | **$18,000**             |
| MX            | $9,000      | 22.2%    | **$7,000**              |
| {% endtab %}  |             |          |                         |
| {% endtabs %} |             |          |                         |


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