> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/client-support/rate-card/termination-policy.md).

# Termination Policy

> Termination fees are calculated based on the total Advertising Fee stated in the Insertion Order (IO). All termination requests must be submitted in writing.

The Advertiser may terminate the Agreement before the Campaign Period begins by providing **10 days' written notice** to WEBTOON. Whether this notice period overlaps with the Campaign Period determines if a termination fee applies.

***

#### 1. With Creator Ads

With Creator Ads involve production work that begins before the campaign goes live. Termination fees reflect the stage at which the Agreement is cancelled.

| Termination Timing                                     | Termination Fee                                              |
| ------------------------------------------------------ | ------------------------------------------------------------ |
| 10-day notice period overlaps with the Campaign Period | 10% of IO Advertising Fee                                    |
| After WEBTOON commences production                     | Additional 30% of IO Advertising Fee                         |
| After WEBTOON publishes the ad on the platform         | **Termination not permitted** (except termination for cause) |

The 10% and 30% fees are cumulative and applied independently based on conditions met at the time of termination.

> **Example** The Advertiser submits a termination notice 5 days before the Campaign Period starts. WEBTOON has already commenced production.
>
> * 10-day notice period overlaps with Campaign Period → **10%**
> * Production already commenced → **30%**
> * **Total termination fee: 40% of IO Advertising Fee**

***

#### 2. DA / Video Ads

**Standard Termination**

| Termination Timing                                                 | Termination Fee           |
| ------------------------------------------------------------------ | ------------------------- |
| 10-day notice period does **not** overlap with the Campaign Period | No fee                    |
| 10-day notice period **overlaps** with the Campaign Period         | 10% of IO Advertising Fee |

**Mid-Campaign Termination (Deferred Payment Campaigns)**

If the Agreement is terminated during the Campaign Period, the Advertising Fee is recalculated based on **actual impressions delivered**, using the **Standard CPM Rate** — not the Discounted CPM Rate applied at the time of booking.

For CPT Products (e.g., Splash Ad, Premium Home Ad), any day on which the ad is delivered, regardless of duration, is charged at the full Daily Rate, based on the Standard Rate (not the Discounted Rate applied at booking).

{% hint style="info" %}
Volume discounts are forfeited upon mid-campaign termination.
{% endhint %}

***

#### 3. Treasure Hunt / Coin Hunter

For Treasure Hunt campaigns, the refundable amount from any advance payment is calculated as follows:

> Refund =\
> Advertising Fee received by WEBTOON\
> − (Number of successful Actions as of termination date × CPA Rate in IO)

{% hint style="info" %}
Only the amount exceeding the cost of completed actions is eligible for refund.
{% endhint %}


---

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