> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/creative-guidelines/display-ads/series-home-ad.md).

# Series Home Ad

### Placement and Features

* This is an **image-type ad** displayed at the top of the Episode List on Series Home.
* It is recommended to use concise objects and copy so that the key message is delivered at a glance.  
* Either a highlight-type or a thumbnail-type is selected, depending on the purpose of the ad, the type of content, and the intended message.
* Light or Dark Mode is automatically applied depending on the user’s device settings.
* Colored backgrounds may be used when necessary.

<div><figure><img src="/files/9jCKVZK55Fgj3BuQenMm" alt=""><figcaption><p> Highlight-Type : Light Mode/Dark Mode</p></figcaption></figure> <figure><img src="/files/eAWPF5JBMIQgk406hiSW" alt=""><figcaption><p> Thumbnail-Type : Light Mode/Dark Mode</p></figcaption></figure></div>

### Required Assets

* Assets must be in PNG format for a transparent background, and in JPG format for a colored background.
* All materials must be created using the [PSD sample file](https://ndrive.navercorp.com/drive/web/message/folder?resourceKey=QDEwMDAwMDAwMDIwNDc2NDZ8MzQ3MjUzMDI3MDgzNTk3MDU2OHxEfDM0NzI0MDIxODYxNDQwMTk3MTc\&resourceLocation=14101) provided by WEBTOON.

<div><figure><img src="/files/TK8IURZlZDv8CpHl7NnN" alt=""><figcaption></figcaption></figure> <figure><img src="/files/DphAMaYerE0aMrFAPUq1" alt=""><figcaption></figcaption></figure></div>

| **Image Size**         | 750x160px                                                                                |
| ---------------------- | ---------------------------------------------------------------------------------------- |
| **File Size**          | Up to 150KB                                                                              |
| **File Format**        | <p>PNG (must have a transparent background)<br>JPG (when using a colored background)</p> |
| **Required Materials** | Main ad creative and ad copy                                                             |

## Object Design Guide

{% tabs %}
{% tab title="Basic Guidelines" %}
**Object Area**

* Width: Minium 235px to maximum 280px
* Height: 160px
* The object may be aligned to either the left or right, and freely arranged within the designated object area.
* The object must have a 40px left/right padding.

<div><figure><img src="/files/JKhG48pcAPtVo62CZzte" alt=""><figcaption><p>Left-aligned</p></figcaption></figure> <figure><img src="/files/iK2AW2vg0EOzyw1vYaC8" alt=""><figcaption><p>Right-aligned</p></figcaption></figure></div>

<figure><img src="/files/mP7SEf906GGtSiBlKroQ" alt="" width="375"><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Types" %}
**1. Highlight-Type**

* Only cutout images may be used, in compliance with the object area guidelines.

<div><figure><img src="/files/1hPhm6Y2uurlgEYslKDa" alt=""><figcaption></figcaption></figure> <figure><img src="/files/XznvgRYFeVxORtfZn9dx" alt=""><figcaption></figcaption></figure></div>

**2. Thumbnail-Type**

* Thumbnail specs: 195 x 130px
* Ensure the image is not cropped and is placed so the designated area is filled, with no padding.

<div><figure><img src="/files/8NlPiRbWfzjRDhrAps1a" alt=""><figcaption></figcaption></figure> <figure><img src="/files/gJuAHN6zCWm1lG1Do7CM" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Background Color Guide" %}
{% hint style="warning" %}
**Background Color Usage Restrictions**

White and black tones are prohibited, as they closely resemble the light/dark mode background colors and reduce both the visibility of the ad boundary and the legibility of creative assets and copy.
{% endhint %}

* **The color must be a single, solid color.**
* For large resolutions, the edges on both sides of the background will be extended by repeating the outermost 1px of the column.
* A colored (chromatic) background is recommended, and **the sum of Saturation (S) and Brightness (B)** on the Photoshop Color Picker **cannot exceed 160.**
* When using a thumbnail-type object design, the background color must be clearly distinguishable from the thumbnail.
* If necessary, the text color may be customized to ensure high visibility and clear contrast against the background.

<div><figure><img src="/files/Jpo1IFrTOzPKTM2uCA70" alt=""><figcaption><p>Saturation (S)+Brightness (B)=125</p></figcaption></figure> <figure><img src="/files/4OiTDzedyr1S5EJYfzbC" alt=""><figcaption><p>Saturation (S)+Brightness (B)=155</p></figcaption></figure></div>

<figure><img src="/files/v7Bo5CUWimwrp5EtgNXq" alt="" width="331"><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Incorrect Examples" %}

<div><figure><img src="/files/vgXwLMjs06jb8vG7LnfP" alt=""><figcaption><p>Not using a cutout image in a highlight-type creative</p></figcaption></figure> <figure><img src="/files/WihvkGA6TU0I7A1xgDwX" alt=""><figcaption><p>Exceeding the maximum width listed in the object area guidelines</p></figcaption></figure></div>

<div><figure><img src="/files/ga5qDPOU9dg4quiNtJJN" alt=""><figcaption><p>Failing to maintain the 40px left/right padding of the object</p></figcaption></figure> <figure><img src="/files/hRA1mpW9hLLs7Kj5igRQ" alt=""><figcaption><p>Not following the thumbnail specs</p></figcaption></figure></div>

<div><figure><img src="/files/DKXwNIxRpQ8Y3Dnos7VC" alt=""><figcaption><p>Using a background color <br>similar to the light/dark mode background</p></figcaption></figure> <figure><img src="/files/m18srAV341tk2BCXbPhI" alt=""><figcaption><p>Not using a single, solid color for the background</p></figcaption></figure></div>

<figure><img src="/files/FkYBbx1EcTAnnmy03Ljv" alt="" width="330"><figcaption><p>Background color’s saturation (S) and brightness (B) exceeding 160</p></figcaption></figure>
{% endtab %}
{% endtabs %}

## Text Design Guide

{% tabs %}
{% tab title="Basic Guidelines" %}
**Text Area**

* Height: fixed at 70px
* **Width: flexible**
* If the object image has a small width, the text area width may be extended as needed.

<div><figure><img src="/files/62bJBHlxxaYUcUiceeBl" alt=""><figcaption></figcaption></figure> <figure><img src="/files/ZOoYpL0gpHmTS4PLpeyL" alt=""><figcaption></figcaption></figure></div>

**Text Padding**

* The text must not extend beyond the 40px left/right padding of the banner.
* A minimum padding of 30px must be maintained between the object and the text.

<div><figure><img src="/files/dhoAKVShNli4eaB8ufY0" alt=""><figcaption></figcaption></figure> <figure><img src="/files/hiCzSuWNdOyHJT1DiWWA" alt=""><figcaption></figcaption></figure></div>

**Two-Line Text Guide**

* Main copy height: 30px
* Sub copy height: 26px
* The ad copy must be composed in two lines, with a fixed line spacing of 14px.

A sans-serif font with high legibility must be used.

* When **using a transparent background (PNG format)**, only the designated colors are allowed.
* When **using a colored background (JPG format)**, the text color may be customized to ensure high visibility.

<div><figure><img src="/files/1NXsDEBMoQjzY5yA2Nfg" alt=""><figcaption></figcaption></figure> <figure><img src="/files/nndtYD92hJaVXJaLf6hg" alt=""><figcaption></figcaption></figure></div>

<table><thead><tr><th width="123.71429443359375">Text</th><th width="144.142822265625">Text Heights</th><th width="139.28564453125">Font Weight</th><th>Color: transparent background (PNG)</th><th>Color: colored background (JPG)</th></tr></thead><tbody><tr><td>Main copy</td><td>30 px</td><td>Bold</td><td>#222222</td><td>Customizable</td></tr><tr><td>Sub copy</td><td>26 px</td><td>Regular</td><td>#666666</td><td>Customizable</td></tr></tbody></table>
{% endtab %}

{% tab title="Incorrect Examples" %}

<div><figure><img src="/files/mmbjvCM0RzO0j2Uq1GzN" alt=""><figcaption><p>Not following the maximum height or font weight requirements for the sub copy</p></figcaption></figure> <figure><img src="/files/YZyBmVV3rcthfFe21N1C" alt=""><figcaption><p>Using more than two lines of text</p></figcaption></figure></div>

<div><figure><img src="/files/L9wIMC9JehJI8cowkhmE" alt=""><figcaption><p>Failing to maintain the fixed line spacing of 14px</p></figcaption></figure> <figure><img src="/files/4npnv2w51LvFb02kQyGZ" alt=""><figcaption><p>Using a font with low legibility</p></figcaption></figure></div>

<div><figure><img src="/files/p2YZkfaXFh1elEqwLNqH" alt=""><figcaption><p>Not following the text spacing guidelines</p></figcaption></figure> <figure><img src="/files/7MIeczKe9mX5g54QCMOH" alt=""><figcaption><p>Using a text color with low visibility on a colored background</p></figcaption></figure></div>

<div><figure><img src="/files/8ehXsQDtxXQ8Bv55EtIp" alt=""><figcaption><p>Not using the designated font colors</p></figcaption></figure> <figure><img src="/files/m14rMYYByoD25ns5ka59" alt=""><figcaption><p>Failing to meet the minimum text height requirements</p></figcaption></figure></div>
{% endtab %}
{% endtabs %}

## Examples

<div><figure><img src="/files/m2g2oEtSwNYi2KaPrbTT" alt=""><figcaption></figcaption></figure> <figure><img src="/files/cDWDNytyHZVQYEloP6uo" alt=""><figcaption></figcaption></figure></div>

<div><figure><img src="/files/aIn9V0DTgLrUXF8XlKyj" alt=""><figcaption></figcaption></figure> <figure><img src="/files/POdbX3OBiXdQSULLQunn" alt=""><figcaption></figcaption></figure></div>

## **Ad Creative PSD Template** <a href="#a-d-creative-psd-template" id="a-d-creative-psd-template"></a>

<a href="https://comic.naver.com/external/shareFile?fileId=zGEAc4sR-6ntE7gcYwWMSg" class="button secondary" data-icon="square-down">Download Sample PSD</a><br>

{% hint style="success" %}
For any questions or advertising inquiries, please use the [**Contact Us** ](https://advertising.webtoon.com/en/contact-us)form.
{% endhint %}


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