> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/creative-guidelines/display-ads/splash-ad-app-launch-take-over/motion-type.md).

# Motion Type

## Placement and Features

* Splash Ad Motion is displayed at the bottom of the splash screen when the app is first launched.
* It delivers brief yet impactful video messages for brands or events, capturing user attention during app load times.
* Ad creatives should prioritize core messaging to ensure maximum impact without overwhelming users.
* Splash Ad Motion first displays a motion still image upon app entry, which smoothly transitions into full video playback.
* It shares the same basic layout structure—including the top logo and bottom ad area—with [**Splash Ad > Image Type**](/creative-guidelines/display-ads/splash-ad-app-launch-take-over/image-type.md), but requires different submission assets and detailed specifications.

<div><figure><img src="/files/LjhkeEF5TzuPka5EzI1Y" alt="" width="350"><figcaption></figcaption></figure> <figure><img src="/files/4hFpdDGZwvEeOo3UbaBH" alt="" width="350"><figcaption></figcaption></figure></div>

## Required Assets

A total of three assets must be submitted: a top logo image, plus a motion still image and a motion video for the bottom ad motion area.\
All assets must be created using the **PSD sample template** provided by WEBTOON.

<div align="left"><figure><img src="/files/oCiqE9eYJQwDrclU5ISv" alt=""><figcaption><p>Logo</p></figcaption></figure> <figure><img src="/files/mhcrDsukVo3zkyeY37VM" alt=""><figcaption><p>Bottom AD Motion</p></figcaption></figure></div>

| Asset                  | Image dimensions | File size                | File format                  | Resolution | Color profile     | Additional requirements                                                           |
| ---------------------- | ---------------- | ------------------------ | ---------------------------- | ---------- | ----------------- | --------------------------------------------------------------------------------- |
| **Logo**               | 945 x 720 px     | Max 40KB                 | PNG (Transparent background) | 144 dpi    | sRGB IEC61966 2.1 | -                                                                                 |
| **Motion Still Image** | 1400 x 614 px    | Max 300KB                | JPG                          | 144 dpi    | sRGB IEC61966 2.1 | 1 first-frame image of the motion video                                           |
| **Motion Video**       | 1400 x 614 px    | 3 MB or less recommended | MP4                          | -          | -                 | <p>Original motion video (1.5 to 2.0 seconds long)<br>(Audio must be removed)</p> |

## Logo Production Guide

**Logo Type**

* Please choose one of the three logo layout types (Horizontal, Vertical or Standalone).
* Please check the detailed production guide for each of the logo types, and use the PSD template provided by WEBTOON.

<div><figure><img src="/files/SZXmW8pn1I7U8zQMGtyR" alt=""><figcaption><p>Horizontal</p></figcaption></figure> <figure><img src="/files/LJ1LmzfwWqbjyEIQy5Ch" alt=""><figcaption><p>Vertical</p></figcaption></figure> <figure><img src="/files/nVYuKYCQLJ6wTMOgdvaB" alt=""><figcaption><p>WEBTOON Standalone</p></figcaption></figure></div>

**WEBTOON Logo**

* WEBTOON Logo is provided in two colors, i.e. green(#00DC64) and white.
* Unauthorized modification/distortion/transformation of the original logo is prohibited—the logo has to be used in its original form at all times.

**Advertiser Logo**

* **Please use a primary brand or service logo that sits at the same brand hierarchy level as WEBTOON.**
* Accordingly, lower-tier brand logos—such as those for a specific IP, an individual product, or a campaign—may not be used.
* As an exception, if a lower-tier brand has significantly stronger market recognition than its parent brand, its use may be permitted upon internal review.
* Please consult with us in advance if you need to use a lower-tier brand logo.

{% hint style="info" %}
**Brand Recognition Criteria**

* Market recognition is evaluated based on [**Google Trends search data**](https://trends.google.com/) *(region-adjusted)* from the past year, in addition to internal brand policies.
* For content brands that are time- and trend-sensitive, such as games and films, the basic guidelines still apply; however, please consult with us, as exceptions may be considered on a case-by-case basis.
  {% endhint %}

**Logo Color Principles**

**1) Always use the green WEBTOON logo as the default choice** &#x20;

* **The green logo should be the default choice at all times.**
* The green WEBTOON logo must be used if the advertiser’s logo is colored.
* The green WEBTOON logo should be preferably used even if the advertiser’s logo is white; however, in consideration of visibility against the background, it is possible to use the WEBTOON logo of the same color as the advertiser’s logo.

**2) Contrast with the background color**

* All logos should have strong color contrast with the background color of the bottom ad image to ensure clear visibility.

<figure><img src="/files/GOM7fj1J80OTZ1ilRnM4" alt=""><figcaption></figcaption></figure>

**Examples**

<div><figure><img src="/files/YS7yiKmiFfxTD4WSfv7M" alt=""><figcaption></figcaption></figure> <figure><img src="/files/M1c2IcdT8rCK8fT2Rxmb" alt=""><figcaption></figcaption></figure> <figure><img src="/files/0QoIJt0iNxQh1YzIf064" alt=""><figcaption></figcaption></figure> <figure><img src="/files/gqSKaqr5x4iUTYnV76va" alt=""><figcaption></figcaption></figure></div>

<div><figure><img src="/files/aui56b5TbE50Y6borMgW" alt=""><figcaption><p>Primary brand logo</p></figcaption></figure> <figure><img src="/files/gnbu7bgAtvdsIX0H6CP2" alt=""><figcaption><p>Strong logo visibility</p></figcaption></figure> <figure><img src="/files/EjxwqkIx2tMzBgKpBNKB" alt=""><figcaption><p>Compliance with <br>basic color rules #1</p></figcaption></figure> <figure><img src="/files/BEV11Km1h4T9KHG2cc2Z" alt=""><figcaption><p>Compliance with <br>basic color rules #2</p></figcaption></figure></div>

### 1. Horizontal Type <a href="#id-12.premium-1.horizontaltype" id="id-12.premium-1.horizontaltype"></a>

{% tabs %}
{% tab title="1-1. Free Form" %}
**Structure**

<figure><img src="/files/jckFgslBGaE9rzfgGcVy" alt=""><figcaption></figcaption></figure>

**1. WEBTOON Logo**

* 190x182 px (locked)
* The green WEBTOON logo must be used if the advertiser’s logo is colored.
* The green WEBTOON logo should be preferably used even if the advertiser’s logo is white; however, in consideration of visibility against the background, it is possible to use the WEBTOON logo of the same color as the advertiser’s logo.
* Unauthorized modification/distortion/transformation of the original logo is prohibited—the logo has to be used in its original form at all times.

**2. Advertiser Logo Area**

* Minimum dimensions: 150x75 px, maximum dimensions: 450x96 px
* Please place your logo within this range.
* Please align your logo on the left side of the advertiser logo area without any margin.

<div><figure><img src="/files/UOquAxlUD5Crj642lN0m" alt=""><figcaption></figcaption></figure> <figure><img src="/files/1UknilvoycqJHQDQW84o" alt=""><figcaption></figcaption></figure></div>

**3. Divider**

* 3x84 px (locked)
* The divider should be placed between the WEBTOON logo and the advertiser logo.
* Only white or black colors with 50% opacity are allowed.
* &#x20;The left and right margin for the divider is locked at 48px respectively, and may not be altered in any circumstances.
* The divider provided by WEBTOON should be used in its original form at all times and may not be altered in any way.

<div><figure><img src="/files/sW6C0op8McbKwDL0Fn9o" alt=""><figcaption></figcaption></figure> <figure><img src="/files/ssFiRDhRCudDEfuFLLPP" alt=""><figcaption></figcaption></figure></div>

**4. Logo Group**

* A logo group consists of the WEBTOON logo, the advertiser logo and a divider.
* The logo group, once complete, should be aligned at the horizontal and vertical center of the canvas.
* Please check whether the entire logo group is aligned at the center.

<div><figure><img src="/files/xPn2DBOq5EnpbQLIXZGI" alt=""><figcaption></figcaption></figure> <figure><img src="/files/D2Sltmow2Fqobrs9VoKx" alt=""><figcaption></figcaption></figure></div>

**Image examples**

<div><figure><img src="/files/JcDQXbN7Y1d1FXtynAnm" alt=""><figcaption></figcaption></figure> <figure><img src="/files/Kwd1dCFd443BYRaAIhSV" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="1-2. Square" %}
**Structure**

<figure><img src="/files/Ea7BLM63FRzANEOJvjxp" alt=""><figcaption></figcaption></figure>

**1. WEBTOON logo**

* 190x182 px (locked)
* The green WEBTOON logo must be used if the advertiser’s logo is colored.
* The green WEBTOON logo should be preferably used even if the advertiser’s logo is white; however, in consideration of visibility against the background, it is possible to use the WEBTOON logo of the same color as the advertiser’s logo.
* Unauthorized modification/distortion/transformation of the original logo is prohibited—the logo has to be used in its original form at all times.

**2. Advertiser Logo Area**

* 180x180 px (locked)
* The advertiser logo should have a 1:1 width-to-height ratio.
* Please align the logo on the left side of the advertiser logo area without any margin.

<div align="center"><figure><img src="/files/mLCdUbFhO7yn866xWLzQ" alt="" width="370"><figcaption></figcaption></figure></div>

**3. Divider**

* 3x84 px (locked)
* The divider should be placed between the WEBTOON logo and the advertiser logo.
* Only white or black colors with 50% opacity are allowed.
* The left and right margin for the divider is locked at 48px respectively, and may not be altered in any circumstances.
* The divider provided by WEBTOON should be used in its original form at all times and may not be altered in any way.

<div><figure><img src="/files/STXkJjoKc7bPyJp4iV4T" alt=""><figcaption></figcaption></figure> <figure><img src="/files/b70DIHkOVlrXORPK947R" alt=""><figcaption></figcaption></figure></div>

**4. Logo group**

* A logo group consists of the WEBTOON logo, the advertiser logo and a divider.
* The logo group, once complete, should be aligned at the horizontal and vertical center of the canvas.
* Please check whether the entire logo group is aligned at the center.

<figure><img src="/files/nAXZxuRs3WLqLTgotviu" alt="" width="370"><figcaption></figcaption></figure>

**Production examples**

<div><figure><img src="/files/a8N50HS706kS99MqOud6" alt=""><figcaption></figcaption></figure> <figure><img src="/files/5p0lVUXzQJFNpQLEUcip" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Incorrect example" %}

<div><figure><img src="/files/3V56tuxTdThb9AdG63yT" alt=""><figcaption><p>The advertiser logo exceeds the maximum width and height of the advertiser logo area</p></figcaption></figure> <figure><img src="/files/a1ZFqbnq6WLH7Li0NoGK" alt=""><figcaption><p>The advertiser logo doesn’t meet the minimum height requirement</p></figcaption></figure> <figure><img src="/files/X05oLMvEJBD6jNbnJAv3" alt=""><figcaption><p>The advertiser logo is not aligned to the left side of the advertiser logo area</p></figcaption></figure> <figure><img src="/files/8xY3zguLs0FocIrfOw3z" alt=""><figcaption><p>The position of the WEBTOON logo and the advertiser logo is swapped</p></figcaption></figure> <figure><img src="/files/JIQ4JuDdgwmvpwf9DAQ5" alt=""><figcaption><p>The divider is deleted</p></figcaption></figure></div>

<div><figure><img src="/files/gbmcn0fJzHbsyJ5xSZOZ" alt=""><figcaption><p>The left and right margins of the divider are not equal to 48px #1</p></figcaption></figure> <figure><img src="/files/j9Z4yl5pQ984Y5bj2Qm5" alt=""><figcaption><p>The left and right margins of the divider are not equal to 48px #2</p></figcaption></figure> <figure><img src="/files/97Bvr6c9NPbahEsdbBWV" alt=""><figcaption><p>The logo group is not aligned to the center #1</p></figcaption></figure> <figure><img src="/files/SIuTH5bSDXJThDnGh0Hr" alt=""><figcaption><p>The logo group is not aligned to the center #2</p></figcaption></figure> <figure><img src="/files/QHAiuPmZr7YVsOGrsRho" alt=""><figcaption><p>The divider is not used in its original form</p></figcaption></figure></div>
{% endtab %}
{% endtabs %}

### **2. Vertical Type**

{% tabs %}
{% tab title="2-1. Free Form" %}
**Structure**

<figure><img src="/files/7ICvWcl8bUIVGEx8eK2u" alt=""><figcaption></figcaption></figure>

**1. WEBTOON Logo**

* 190x182 px (locked)
* The green WEBTOON logo must be used if the advertiser’s logo is colored.
* The green WEBTOON logo should be preferably used even if the advertiser’s logo is white; however, in consideration of visibility against the background, it is possible to use the WEBTOON logo of the same color as the advertiser’s logo.
* Unauthorized modification/distortion/transformation of the original logo is prohibited—the logo has to be used in its original form at all times.

**2. Advertiser Logo Area**

* Minimum dimensions: 180x120 px, Maximum dimensions: 570x270 px
* Please place your logo within this range.
* Please align your logo to the top of the advertiser logo area without any margin.
* Please resize the advertiser logo to match the scale of the WEBTOON logo for visual balance and harmony.

<div><figure><img src="/files/6n9CI3LEMKY5gEWQ9rkD" alt=""><figcaption></figcaption></figure> <figure><img src="/files/iLjjjeSHHgXslK4r5yoU" alt=""><figcaption></figcaption></figure></div>

**3. Divider**

* 84x3 px (locked)
* The divider should be placed between the WEBTOON logo and the advertiser logo.
* Only white or black colors with 50% opacity are allowed.
* The top and bottom margin for the divider is locked at 60px respectively, and may not be altered in any circumstances.
* The divider provided by WEBTOON should be used in its original form at all times and may not be altered in any way.

<div><figure><img src="/files/OQo1RLQZeKwWKaNBBy9e" alt=""><figcaption></figcaption></figure> <figure><img src="/files/90ECCNkAz85TOZ2DXBUe" alt=""><figcaption></figcaption></figure></div>

**4. Logo Group**

* A logo group consists of the WEBTOON logo, the advertiser logo and a divider.
* The logo group, once complete, should be aligned at the horizontal and vertical center of the canvas.
* Please check whether the entire logo group is aligned at the center.

<div><figure><img src="/files/YAupTkN4iTrJ6h6NxQgu" alt=""><figcaption></figcaption></figure> <figure><img src="/files/shHSHlRcloheh0m0pBDE" alt=""><figcaption></figcaption></figure></div>

**Image examples**

<div><figure><img src="/files/lABFVaqKe8b4YN8ByGfO" alt=""><figcaption></figcaption></figure> <figure><img src="/files/tVkvQ4VFBwOVk0JiX72x" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="2-2. Square" %}
**Structure**&#x20;

<figure><img src="/files/2FXj7573369i2jcXrhXO" alt=""><figcaption></figcaption></figure>

**1. WEBTOON logo**

* 190x182 px (locked)
* The green WEBTOON logo must be used if the advertiser’s logo is colored
* The green WEBTOON logo should be preferably used even if the advertiser’s logo is white; however, in consideration of visibility against the background, it is possible to use the WEBTOON logo of the same color as the advertiser’s logo.
* Unauthorized modification/distortion/transformation of the original logo is prohibited—the logo has to be used in its original form at all times.

**2. Advertiser Logo Area**

* 180x180 px (locked)
* The advertiser logo should have a 1:1 width-to-height ratio
* Please align the advertiser logo within the designated logo area without any margin.

<figure><img src="/files/eOmNs3MY2orqgPPM13z1" alt="" width="370"><figcaption></figcaption></figure>

**3. Divider**

* 84x3 px (locked)
* The divider should be placed between the WEBTOON logo and the advertiser logo.
* Only white or black colors with 50% opacity are allowed.
* The top and bottom margin for the divider is locked at 60px respectively, and may not be altered in any circumstances.
* The divider provided by WEBTOON should be used in its original form at all times and may not be altered in any way.

<div><figure><img src="/files/0qK2OiAqw5fMhqMyfAzL" alt=""><figcaption></figcaption></figure> <figure><img src="/files/1ToH2mFoz59VH6pKTE7r" alt=""><figcaption></figcaption></figure></div>

**4. Logo group**

* A logo group consists of the WEBTOON logo, the advertiser logo and a divider.
* The logo group, once complete, should be aligned at the horizontal and vertical center of the canvas.
* Please check whether the entire logo group is aligned at the center.

<figure><img src="/files/R4uCukULqadGKgmHsGu8" alt="" width="370"><figcaption></figcaption></figure>

**Production examples**

<div><figure><img src="/files/bpw8usmgZL2sEpDLfO9M" alt=""><figcaption></figcaption></figure> <figure><img src="/files/iJe4q2SxFiiL0ZMigWog" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Incorrect example" %}

<div><figure><img src="/files/7HZbQSqBnC0o97pNrdOR" alt=""><figcaption><p>The advertiser logo exceeds the maximum width/height of the advertiser logo area</p></figcaption></figure> <figure><img src="/files/3ncgQBrgrAe4cGko5780" alt=""><figcaption><p>The advertiser logo doesn’t meet the minimum height requirement</p></figcaption></figure> <figure><img src="/files/NXYVKecIgDPDol7KDh3j" alt=""><figcaption><p>The advertiser logo is not placed at the top of the advertiser logo area</p></figcaption></figure> <figure><img src="/files/ftESLYMIhBZdRW67O2NW" alt=""><figcaption><p>The position of the WEBTOON logo and the advertiser logo is swapped</p></figcaption></figure> <figure><img src="/files/XvRtPfR9wFD6lYKkVmbT" alt=""><figcaption><p>The divider is deleted</p></figcaption></figure></div>

<div><figure><img src="/files/8KyiVVOA2Yjbq531WKXz" alt=""><figcaption><p>The margins above and below the divider aren’t equal to 60px #1</p></figcaption></figure> <figure><img src="/files/QWVU3E5EQ25lgwVL8MgZ" alt=""><figcaption><p>The margins above and below the divider aren’t equal to 60px #2</p></figcaption></figure> <figure><img src="/files/PCkl5Vb6oCYLdJckhHao" alt=""><figcaption><p>The logo group is not aligned to the center #1</p></figcaption></figure> <figure><img src="/files/HD0NYdUtUceChF6IaMPR" alt=""><figcaption><p>The logo group is not aligned to the center #2</p></figcaption></figure> <figure><img src="/files/cKHdNKwjiiMInzgEou4F" alt=""><figcaption><p>The divider is not used in its original form</p></figcaption></figure></div>
{% endtab %}
{% endtabs %}

### **3. WEBTOON Standalone Type**

{% tabs %}
{% tab title="Standalone logo" %}
**Structure**

<figure><img src="/files/1uYiDlooJC6JIphlUd4P" alt=""><figcaption></figcaption></figure>

**Standalone green WEBTOON logo**

* 300x300 px (locked)
* Among the two logo colors, green (#00DC64) and white, the green logo should be used as the default choice.
* Advertiser logos may not be used alone.
* The WEBTOON Standalone logo asset is provided by WEBTOON.

<figure><img src="/files/XgMlS4SnSynLJJGZGk3N" alt="" width="370"><figcaption></figcaption></figure>

**Permitted use of the white WEBTOON logo**

* The white WEBTOON logo may be used in monochrome environments.
* It may also be used when the background color does not provide enough contrast, making the green logo difficult to distinguish.

<div><figure><img src="/files/8Wmxud5vFGAXwUaDN5eI" alt=""><figcaption></figcaption></figure> <figure><img src="/files/BYJioOiiILSmuP9AblZr" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Incorrect examples" %}

<div><figure><img src="/files/6nWBDnGGp6tCFpFjbQ8R" alt=""><figcaption><p>The black logo is used</p></figcaption></figure> <figure><img src="/files/liXbvsQv97v4BpBCg5xk" alt=""><figcaption><p>The white logo is used as the default choice</p></figcaption></figure> <figure><img src="/files/c2c2ljfHTjR3SdH2ISvj" alt=""><figcaption><p>The advertiser logo is used on its own</p></figcaption></figure></div>
{% endtab %}
{% endtabs %}

## Bottom Ad Motion Production Guide

{% tabs %}
{% tab title="Basic Guidelines" %}

### Basic Guidelines

**Motion Still Image**

* Dimensions: 1400x614 px
* Format: JPG
* File size: Max 300KB
* Notes: The motion still image ensures a smooth initial video load. It must be extracted from the first frame of the video and submitted as a still image. Solid-color images containing only a background color may not be used; the still image must include the main objects and key visuals of the ad creative.

{% hint style="warning" %}
**Important Note**\
If the motion still image is not the first frame of the video, the screen may transition unnaturally when playback begins.
{% endhint %}

**Motion Video**

* Dimensions: 1400x614 px
* Format: MP4
* Duration: 1.5 to 2.0 seconds (Videos outside this duration range cannot be uploaded.)
* File size: 3 MB or less recommended (Minor visual differences may occur during internal encoding.)
* Notes: Videos are played without audio, so please submit video files with all sound removed.

#### Structure

<figure><img src="/files/voSjld2gIpjfsRYtJ5cL" alt=""><figcaption></figcaption></figure>

{% stepper %}
{% step %}

### Main Object/Text Area

* Dimensions: 478x594 px
* Place key objects and text in the center, as this is the area of the image visible to users.

#### Objects

* We recommend using cutout-style objects with transparent backgrounds.
* If an object extends beyond the Safe Area, its full shape should remain visible so that the image is not cropped. (Recommended)
* Clickbait elements (e.g., CTA buttons like "Go Now" or "Get Coupons") are not allowed.
* **Do not include non-functional UI elements that suggest unsupported interactivity (e.g., play buttons, progress bars, or volume control icons).**
* The advertiser logo used in the top logo asset must not be used again.

#### Text Design and Placement

* Center alignment of text is recommended.
* Use no more than two fonts.
* Use no more than two font colors.
* The main message of the ad must be immediately recognizable.
* Fonts outside the designated options may not be used, including script-style fonts that compromise readability.
* Text should be arranged to complement both the ad image and the background color.

#### Recommended Fonts

* Sans-serif fonts are recommended for brand typography.
* Licenses must be secured for all fonts used, including those recommended or cited as examples in the guideline.

| Language                    | Recommended fonts                    |
| --------------------------- | ------------------------------------ |
| EN, ID, FR, DE, ES          | Inter Tight, Pretendard, Roboto      |
| TH                          | Kanit, Noto Sans Thai                |
| ZH-TW (Traditional Chinese) | Source Han Sans TW, Noto Sans CJK TC |

{% hint style="warning" %}
**Font Licensing Policy**

Advertisers are solely responsible for securing font licenses and for any issues arising from the use of unlicensed fonts.
{% endhint %}
{% endstep %}

{% step %}

### Safe Area

* Dimensions: 478x60 px
* The safe area is part of the main object/text area.
* Text may not be placed in this area to prevent obscuring important visual elements.
  {% endstep %}

{% step %}

### Motion Area

* Dimensions: 1080x614 px
* The motion area is where video creatives are displayed.
* We recommend producing the video separately by applying motion to the main object.
* Rather than having the entire screen move continuously, we recommend a static composition with a fixed background that emphasizes the motion of the main object.
* Background elements other than the main object should be kept visually simple. Minimize effects such as particles to optimize the file size.
* <mark style="color:blue;">Using full-length footage from a film, game, or similar source may cause the left and right edges of the video to appear cropped. It may still be used if the advertiser is aware of this and wishes to proceed. However, footage with heavy ghosting or excessively flashy effects cannot be run. (We can support a prior review if needed.)</mark>
* When full-length footage is used, **a gradient must be applied to the top of the video** so that it blends naturally with the background color.
  {% endstep %}

{% step %}

### Extension Area

* The extension area varies depending on device width, so objects and backgrounds in the main object/text area must be designed to connect seamlessly with it.
* If the background cannot be extended, use a gradient transition to blend it smoothly into the outer edges.

<figure><img src="/files/DN1Sr39OhGSUfcFKWF5E" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Solid Color Area

* Dimensions: 1400x20 px
* A uniform solid color must be used for this area, as the system samples this color to automatically generate the full-screen background.
* The combined value of Saturation (S) and Brightness (B) in the Photoshop Color Picker must not exceed 160.
* Ensure a seamless visual connection with both the main object/text area and the extension area.

<figure><img src="/files/ahPSDHf1XnxmJKab9qdq" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/MbYTkNT89rEHZo1FIouO" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

### Production Examples

<div><figure><img src="/files/ToivbtV0eiXoIAFOyJi3" alt=""><figcaption></figcaption></figure> <figure><img src="/files/bWimA75Lpd5pSURQhbR1" alt=""><figcaption></figcaption></figure></div>

<figure><img src="/files/hBzEXeLM1xVIYYaywH7M" alt="" width="375"><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Incorrect Examples" %}

<div><figure><img src="/files/AQzUz9ps3v7lIYwjoifS" alt=""><figcaption><p>The solid color area is not filled <br>with a uniform solid color.</p></figcaption></figure> <figure><img src="/files/1UMLnestC2d7PNcTnH2f" alt=""><figcaption><p>A cropped image is used without blending seamlessly into the background</p></figcaption></figure> <figure><img src="/files/OQSALiVwDxcZgrXqO5US" alt=""><figcaption><p>The main object/text area and the extension area do not blend seamlessly</p></figcaption></figure></div>

<div><figure><img src="/files/yKutqyb5XziWEuK9LQRk" alt=""><figcaption><p>Objects and text are placed outside the main object/text area</p></figcaption></figure> <figure><img src="/files/g8oOGVlWQJqwXFlvDKeZ" alt=""><figcaption><p>Text is placed inside the safe area</p></figcaption></figure> <figure><img src="/files/eIkPbbR1shnZo1K1NUEk" alt=""><figcaption><p>Clickbait elements such as “button-like” shapes are used</p></figcaption></figure></div>

<div><figure><img src="/files/oRDuvGfqqcs1OZ8QJxV1" alt=""><figcaption><p>The advertiser logo image that appears at the top logo asset area is reused</p></figcaption></figure> <figure><img src="/files/YT52kq2Ww19fswmrYitQ" alt=""><figcaption><p>Includes imagery that implies <br>a non-functional play feature.</p></figcaption></figure> <figure><img src="/files/SEddGvRuSsmxOAG5XxXs" alt=""><figcaption><p>Includes imagery that implies <br>a non-functional progress bar.</p></figcaption></figure></div>
{% endtab %}
{% endtabs %}

Ad Creative PSD Template

<a href="https://comic.naver.com/external/shareFile?fileId=xLQ4ApsAihHZaTpXPlHjNg" class="button secondary" data-icon="square-down">Download Guide and Sample PSD</a><br>

{% hint style="success" %}
For any questions or advertising inquiries, please use the [**Contact Us** ](https://advertising.webtoon.com/en/contact-us)form.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://guides.advertising.webtoon.com/creative-guidelines/display-ads/splash-ad-app-launch-take-over/motion-type.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
