> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/creative-guidelines/with-creator-ads/branded-episode-bes.md).

# Branded Episode (BES)

### Placement and Features

* During the campaign period, episodes created through collaborations between WEBTOON titles and brands will be **permanently displayed as separate episodes** at the top of the Series Home.
* There will be a banner located at the bottom of the viewer that brings users to the external ad link.
* High user engagement is anticipated given the familiar characters and plot for existing readers.

<div><figure><img src="/files/z6KPUFLjSymdY9HqLkV0" alt=""><figcaption><p>Listed at the top of the Episode List</p></figcaption></figure> <figure><img src="/files/cy7pGshQ11lmYZAKYlOK" alt=""><figcaption><p>Branded Episode (BES)</p></figcaption></figure> <figure><img src="/files/ARsKMH1z8UqimEkUXOwq" alt=""><figcaption><p>Viewer-end Ad</p></figcaption></figure></div>

### Required Assets &#x20;

* Please submit in PSD and JPG format, as the creator must produce the assets.

<figure><img src="/files/BGdFntgnlqLZy3qQ4PiR" alt=""><figcaption><p>Branded Episode (BES), Viewer-end Ad, Episode Thumbnail</p></figcaption></figure>

<table><thead><tr><th width="136.25408935546875">Asset</th><th>Dimensions</th><th width="118.47607421875">Resolution</th><th>File Format</th><th>File Size </th><th>Required Asset </th></tr></thead><tbody><tr><td><strong>Branded Episode (BES)_Manuscript</strong></td><td>Width: 800px
<br>Height: No limit</td><td>300 dpi</td><td>PSD, Clip Studio</td><td>-</td><td>Minimum of 40 to maximum of 60 panels</td></tr><tr><td><strong>Branded Episode (BES)_Sliced images</strong></td><td>800x1280px</td><td>300 dpi</td><td>JPG</td><td>Up to 150MB per page</td><td>-</td></tr><tr><td><strong>Viewer-end Ad</strong></td><td>600x600px</td><td>-</td><td>PSD<br>JPG, PNG</td><td>Up to 150KB</td><td>Main ad creative &#x26; copy</td></tr><tr><td><strong>Episode Thumbnail</strong></td><td>202x142 px</td><td>-</td><td>JPG, PNG, GIF</td><td>Up to 150MB</td><td>Episode Image</td></tr></tbody></table>

## **Branded Episode (BES)** Production Guide <a href="#id-13.brandedepisode-bes-pplstory" id="id-13.brandedepisode-bes-pplstory"></a>

**Branded Episode (BES) Manuscript**&#x20;

* Width: 800px
* Height: No limit
* A minimum of 40 and a maximum of 60 panels can be used, **with 50 panels being the recommended number**.
* **Submit layer-separated PSD or Clip Studio files** to allow secondary use in other assets

**Branded Episode (BES) Sliced Images**

* 800x1280px
* Split the completed source file into **JPG files, each no taller than 1280px**.

<div><figure><img src="/files/Mb9fl5xGrotXD7ceN7Pc" alt="" width="250"><figcaption><p>Branded Episode (BES)_Manuscript</p></figcaption></figure> <figure><img src="/files/cdbVmHQVUaS7JRzMivnj" alt="" width="250"><figcaption><p>Branded Episode (BES) Sliced Images</p></figcaption></figure></div>

## Viewer-end Ad Production Guide

* 600x600px
* This is a banner developed by the creator, which is displayed at the bottom of the viewer.
* Please refer to the design guide : [Viewer-end Ad](/creative-guidelines/display-ads/viewer-end-ad.md)

<figure><img src="/files/Pwr57CaCNQorX5mqMHzB" alt="" width="375"><figcaption></figcaption></figure>

## Episode Thumbnail Production Guide

* 202x142px
* This is the thumbnail displayed in the Branded Episode list.
* We recommend using key scenes from the episode.

<figure><img src="/files/PxuoYXNXbbIs9XDtaY6G" alt="" width="375"><figcaption></figcaption></figure>

{% hint style="success" %}
For any questions or advertising inquiries, please use the [**Contact Us** ](https://advertising.webtoon.com/en/contact-us)form.
{% endhint %}


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