> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/creative-guidelines/with-creator-ads/branded-webtoon-bwt.md).

# Branded WEBTOON (BWT)

### Placement and Features

* This ad package is a collaboration between a brand and a WEBTOON title to produce an official series on the WEBTOON platform.
* High user engagement is anticipated given the familiar characters and plot for existing readers.
* This package comes with exclusive marketing activities.

<div><figure><img src="/files/0v8xqmWZmZCFDvjectFu" alt=""><figcaption><p>Main Home</p></figcaption></figure> <figure><img src="/files/cG3m1eySrLPjjDud61sJ" alt=""><figcaption><p>Series Home</p></figcaption></figure> <figure><img src="/files/l2ECsMqeu5RK9oKRMIvJ" alt=""><figcaption><p>Branded WEBTOON (BWT)</p></figcaption></figure> <figure><img src="/files/Ex5P23mcULHOimQ79WZN" alt=""><figcaption><p>Viewer-end Ad</p></figcaption></figure></div>

### Required Assets

* **Basic in-app assets, promotional assets, and a story constitute a single set** and are required for series registration.

{% tabs %}
{% tab title="Basic In-app Assets / Promotional Assets" %}

* Assets are **produced internally** and include six basic in-app assets and eight promotional assets.
* Please make sure to review the individual guides before requesting or creating assets,
  \
  as the specifications for promotional assets vary between sub-products and asset types.

**Basic In-app Assets**

<figure><img src="/files/MzoRtBLmWiiGsCrQQXc2" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th>Asset</th><th>Dimensions</th><th width="127.9921875">File Format</th><th>Recommended File Size</th><th width="128">Required Asset</th></tr></thead><tbody><tr><td><strong>Big Banner</strong></td><td>750x760px</td><td>JPG</td><td>150KB</td><td>Main ad creative, Title logo</td></tr><tr><td><strong>Square Thumbnail</strong></td><td>480x508px</td><td>JPG</td><td>150KB </td><td>Main ad creative</td></tr><tr><td><strong>Horizontal Thumbnail</strong></td><td>720x470px</td><td>JPG</td><td>150KB </td><td>Main ad creative</td></tr><tr><td><strong>Pre-Poster Thumbnail</strong></td><td>438x630px</td><td>JPG</td><td>150KB </td><td>Main ad creative, Title logo</td></tr><tr><td><strong>Poster Thumbnail</strong></td><td>480x623px</td><td>JPG</td><td>150KB</td><td>Main ad creative, Title logo</td></tr><tr><td><strong>Vertical Thumbnail</strong></td><td>480x623px</td><td>JPG</td><td>150KB </td><td>Main ad creative</td></tr></tbody></table>

**Promotional Assets**

<figure><img src="/files/hYNy1NmCIGW4PQ4xzQr3" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th>Asset</th><th>Dimensions</th><th width="127.9921875">File Format</th><th>File Size</th><th width="128">Required Asset</th></tr></thead><tbody><tr><td><strong>Trailor Video</strong></td><td>1080x1920px</td><td>MP4</td><td>Up to 5MB</td><td>Original video asset with a minimum length
<br>of 30 seconds</td></tr><tr><td><strong>Series Home AD</strong></td><td>750x160px</td><td>JPG or PNG</td><td>Up to 150KB</td><td>Main ad creative, Ad copy</td></tr><tr><td><strong>Premium Home AD</strong></td><td>Detailed specifications vary
<br>by sub-product and asset type</td><td>-</td><td>-</td><td>Main ad creative, Ad copy</td></tr><tr><td><strong>Viewer-end Ad</strong></td><td>Detailed specifications vary
<br>by sub-product and asset type</td><td>-</td><td>Up to 150KB</td><td>Main ad creative, Ad copy</td></tr><tr><td><strong>Offerwall</strong></td><td>Detailed specifications vary by asset type</td><td>-</td><td>-</td><td>Main ad creative, Ad copy</td></tr><tr><td><strong>Push Notification</strong></td><td>Detailed specifications vary by asset type</td><td>-</td><td>-</td><td>Main ad creative, Ad copy</td></tr><tr><td><strong>Braze Modal Popup</strong></td><td>Detailed specifications vary by asset type</td><td>-</td><td>-</td><td>Main ad creative, Ad copy</td></tr><tr><td><strong>Social Media</strong></td><td>Detailed specifications vary by asset type</td><td>-</td><td>-</td><td>Main ad creative, Ad copy</td></tr></tbody></table>
{% endtab %}

{% tab title="Creator-produced Assets" %}

* Assets produced by the creator are provided in PSD and JPG formats.

<figure><img src="/files/KxBrQmoC0vP1xGriuyqH" alt="" width="563"><figcaption><p>Branded WEBTOON (BWT) Manuscript</p></figcaption></figure>

| Asset                                              | Dimensions       | Resolution       | File Format | File Size             | Required Asset |
| -------------------------------------------------- | ---------------- | ---------------- | ----------- | --------------------- | -------------- |
| **Branded WEBTOON (BWT)\_Manuscript Source Files** | <p>Width : 800px |                  |             |                       |                |
| <br>No height limit</p>                            | 300 dpi          | PSD, Clip Studio | -           | <p>At least 40 panels |                |
| <br>per episode</p>                                |                  |                  |             |                       |                |
| **Branded WEBTOON (BWT)\_Sliced Images**           | 800x1280px       | 300 dpi          | JPG         | <p>Up to 150MB        |                |
| <br>per image</p>                                  |                  |                  |             |                       |                |
| {% endtab %}                                       |                  |                  |             |                       |                |
| {% endtabs %}                                      |                  |                  |             |                       |                |

## Branded WEBTOON (BWT) Manuscript Production Guide

**Branded WEBTOON (BWT) Manuscript**&#x20;

* Width: 800px
* Height: No limit
* Must include **at least 40 panels per episode**
* **Submit layer-separated PSD or Clip Studio files** to allow secondary use in other assets.

**Branded WEBTOON (BWT) Sliced Images**

* 800x1280px
* Split the completed Branded WEBTOON(BWT) manuscript into **JPG files, each no taller than 1280px.**

<div><figure><img src="/files/43dAWfU3KM8TOBKveBxe" alt="" width="250"><figcaption><p><strong>Branded WEBTOON (BWT) Manuscript</strong></p></figcaption></figure> <figure><img src="/files/wc1hQlN1r8jbwAqhRC3S" alt="" width="250"><figcaption><p><strong>Branded WEBTOON (BWT) Sliced Images</strong></p></figcaption></figure></div>

{% hint style="success" %}
For any questions or advertising inquiries, please use the [**Contact Us** ](https://advertising.webtoon.com/en/contact-us)form.
{% endhint %}


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