> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/naverwebtoon/ad-placements-and-targeting/ad-placements.md).

# 광고 게재 지면

### 📌한 눈에 보는 네이버웹툰 & 시리즈 광고 상품

<figure><img src="/files/msgcofMM2GEqjjTbGVZh" alt=""><figcaption></figcaption></figure>

### **디스플레이 배너/동영상 광고**

#### **(1) 네이버웹툰 앱** (노출·실행 → 전환·감상)

<table><thead><tr><th width="176">상품명</th><th width="173.142822265625">위치</th><th width="165.99951171875">여정 단계</th><th width="196.4287109375">소재 형식</th></tr></thead><tbody><tr><td><a href="/pages/kHczz5kS3jvHcfIE4vaU">웹툰 스플래시AD</a></td><td> 앱 실행</td><td>노출 · 실행</td><td>이미지, 동영상 </td></tr><tr><td><a href="/pages/5f00CpFcKhMmKWjXANhI">웹툰 스페셜 DA</a></td><td>메인홈 상단</td><td>인지 · 진입</td><td>이미지 · 카운트다운</td></tr><tr><td><a href="/pages/PMomWLsRjWAdM2A00coA">웹툰 작품홈DA</a></td><td>회차리스트 상단</td><td>유입 · 탐색</td><td>이미지</td></tr><tr><td><a href="/pages/w23ZydZkN8vrca6VSGe3">웹툰 논스킵AD</a></td><td>유료 회차 진입 전</td><td>전환 · 감상 전 </td><td>동영상 (+엔드카드 이미지)</td></tr><tr><td><a href="/pages/aRwSvMe9wk1oJYJVDTvQ">웹툰 빅배너</a>​</td><td>뷰어 하단</td><td>전환 · 감상 후</td><td>이미지 · 캐로셀 · 1:1 동영상· 16:9 동영상 </td></tr></tbody></table>

{% tabs %}
{% tab title="웹툰 스플래시AD \[실행]" %}

<figure><img src="/files/QuLPIqGmzjTvBAydo40s" alt="" width="543"><figcaption><p><code>실행</code>  <a href="/pages/kHczz5kS3jvHcfIE4vaU"><strong>웹툰 스플래시AD</strong></a></p></figcaption></figure>
{% endtab %}

{% tab title="웹툰 스페셜 DA \[진입]" %}

<figure><img src="/files/OU8K65OU0zwgzMUy8njU" alt=""><figcaption><p><code>진입</code>  <a href="/pages/5f00CpFcKhMmKWjXANhI"><strong>웹툰 스페셜 DA</strong></a></p></figcaption></figure>
{% endtab %}

{% tab title="웹툰 작품홈DA \[탐색]" %}

<figure><img src="/files/cgndv61Qh7wZ07cVT7gv" alt=""><figcaption><p><code>탐색</code>  <a href="/pages/PMomWLsRjWAdM2A00coA"><strong>웹툰 작품홈DA</strong></a></p></figcaption></figure>
{% endtab %}

{% tab title="웹툰 논스킵AD \[감상 전]" %}

<figure><img src="/files/e9Z77sPMtXXczVsZuMia" alt="" width="563"><figcaption><p><code>감상</code>  <a href="/pages/w23ZydZkN8vrca6VSGe3"><strong>웹툰 논스킵AD</strong></a></p></figcaption></figure>
{% endtab %}

{% tab title="웹툰 빅배너​ \[감상 후]" %}

<figure><img src="/files/cKH7OQtBgkd5xdlxbVwH" alt="" width="559"><figcaption><p><code>감상</code>  <a href="/pages/aRwSvMe9wk1oJYJVDTvQ"><strong>웹툰 빅배너</strong></a>​</p></figcaption></figure>
{% endtab %}
{% endtabs %}

#### **(2) 네이버 시리즈 앱** (인지 → 감상)

<table><thead><tr><th width="206.0001220703125">상품명</th><th width="160.28564453125">위치</th><th width="160.999267578125">여정 단계</th><th width="320">소재 형식</th></tr></thead><tbody><tr><td><a href="/pages/TKdQsGrdZ0WC7LBeGUIt">시리즈 작품홈DA</a></td><td>회차리스트 상단</td><td>유입 · 탐색</td><td>이미지</td></tr><tr><td><a href="/pages/PrspD2vV8XUQf1DH4fOl">시리즈 논스킵AD</a></td><td>유료 회차 진입 전</td><td>전환 · 감상 전 </td><td>동영상 (+엔드카드 이미지)</td></tr><tr><td><a href="/pages/6JSA4RxQlRlodV0ItnhK">시리즈 뷰어DA​</a></td><td>뷰어 하단</td><td>전환 · 감상 후</td><td>이미지</td></tr></tbody></table>

{% tabs %}
{% tab title="시리즈 작품홈DA \[탐색]" %}

<figure><img src="/files/maZaEzpW9Y6QkD3fWDOi" alt="" width="563"><figcaption><p><code>탐색</code>  <a href="/pages/TKdQsGrdZ0WC7LBeGUIt"><strong>시리즈 작품홈DA</strong></a></p></figcaption></figure>
{% endtab %}

{% tab title="시리즈 논스킵AD \[감상 전]" %}

<figure><img src="/files/tVsQEA8YSZ3nutiJ1hhD" alt="" width="563"><figcaption><p><code>감상</code>  <a href="/pages/PrspD2vV8XUQf1DH4fOl"><strong>시리즈 논스킵AD</strong></a></p></figcaption></figure>
{% endtab %}

{% tab title="시리즈 뷰어DA​ \[감상 후] " %}

<figure><img src="/files/BmhOrqV6Sztde3h4582K" alt="" width="563"><figcaption><p><code>감상</code>  <a href="/pages/6JSA4RxQlRlodV0ItnhK"><strong>시리즈 뷰어DA​</strong></a></p></figcaption></figure>
{% endtab %}
{% endtabs %}

#### (3) 모바일 웹 (노출·실행 → 전환·감상)

| 상품명                                                                                                  | 위치               | 여정 단계 | 소재 형식                 |
| ---------------------------------------------------------------------------------------------------- | ---------------- | ----- | --------------------- |
| [웹툰판 스마트채널](/naverwebtoon/creative-guidelines/display-video-ads/nw-series-mw/smart-channel.md)       | 웹툰판 최상단          | 노출·실행 | 이미지 / 이미지 확장 / 동영상 확장 |
| [웹툰판 브랜딩DA](/naverwebtoon/creative-guidelines/display-video-ads/nw-series-mw/webtoon-branding-da.md) | 웹툰판 첫번째 중간       | 인지·진입 | 이미지 / 동영상             |
| [웹툰·웹소설DA](/naverwebtoon/creative-guidelines/display-video-ads/nw-series-mw/webtoon-web-da.md)       | 메인홈·요일별·완결작 탭 중간 | 인지·진입 | 이미지 / 동영상             |

{% tabs %}
{% tab title="웹툰판 스마트채널 \[실행]" %}

<figure><img src="/files/FlbJwixi5qQnAUPPRB8Y" alt="" width="563"><figcaption><p><kbd>실행</kbd> <a href="/pages/3aAn6GsLgBaex5oNiqCu"><strong>웹툰판 스마트채널</strong></a></p></figcaption></figure>
{% endtab %}

{% tab title="웹툰판 브랜딩DA \[진입]" %}

<figure><img src="/files/LlkK7XoYT3TgTwTx2Ox3" alt="" width="563"><figcaption><p><kbd>진입</kbd> <a href="/pages/DxX2eZ7Tc3hoMqitkk0R"><strong>웹툰판 브랜딩DA</strong></a></p></figcaption></figure>
{% endtab %}

{% tab title="웹툰·웹소설DA \[진입]" %}

<figure><img src="/files/rVxgUxEYPFsU8f8fm6ai" alt="" width="563"><figcaption><p><kbd>진입</kbd> <a href="/pages/Nhkkkir9MFmtr0e7EkvM"><strong>웹소설DA</strong></a>·<a href="/pages/WGKFPyjEjOqLSXuiutnz"><strong>웹툰 웹DA</strong></a></p></figcaption></figure>
{% endtab %}
{% endtabs %}

### 쿠키오븐&#x20;

<table><thead><tr><th width="218.1429443359375">상품명</th><th width="176">위치</th><th width="193.8564453125">여정 단계</th><th width="320">소재 형식</th></tr></thead><tbody><tr><td><a href="/pages/oqli9zCu2JRfardoRHvz"><strong>쿠키오븐</strong></a></td><td>웹툰/시리즈 앱 메인</td><td>관계 · 참여</td><td>이미지 </td></tr></tbody></table>

<figure><img src="/files/oY1Vhf9mXxFaqfWv6PrW" alt="" width="563"><figcaption><p><code>참여</code>  <a href="/pages/oqli9zCu2JRfardoRHvz"><strong>쿠키오븐</strong></a></p></figcaption></figure>

{% hint style="info" %}
더 궁금하신 점이나 광고 제휴 문의는 [문의하기](https://advertising.webtoon.com/kr/contact-us)를 이용해주세요
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://guides.advertising.webtoon.com/naverwebtoon/ad-placements-and-targeting/ad-placements.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.