> For the complete documentation index, see [llms.txt](https://guides.advertising.webtoon.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.advertising.webtoon.com/naverwebtoon/ad-placements-and-targeting/targeting.md).

# 타겟팅 옵션

캠페인 목적에 최적화된 웹툰만의 타겟팅으로 브랜드 메시지를 효과적으로 전달하세요.

<figure><img src="https://1572069043-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0QpjESLaK5riHIeasy6n%2Fuploads%2Fe8d9SKDKLKuqMrM16le5%2FFrame%202611906%201.png?alt=media&amp;token=edc5b695-72d4-4efb-bd26-af0850ba6809" alt=""><figcaption></figcaption></figure>

## 📍타겟팅 상세 옵션 (NOSP) <a href="#targeting-options-by-a-d-product" id="targeting-options-by-a-d-product"></a>

| Targeting                                                                                                                                                                    | Options                                                                                                                                                                                                                                                                                    |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| 나이                                                                                                                                                                           | <ul><li>14~~18세</li><li>19~~24세</li><li>25~~29세</li><li>30~~34세</li><li>35~~39세</li><li>40~~49세</li><li>50\~59세</li><li>60세 이상</li></ul>                                                                                                                                                   |
| 성                                                                                                                                                                            | <ul><li>여성</li><li>남성</li></ul>                                                                                                                                                                                                                                                            |
| 시간                                                                                                                                                                           | <p></p><ul><li>00시\~23시 시간 단위</li></ul>                                                                                                                                                                                                                                                    |
| 시간대                                                                                                                                                                          | <ul><li>00:00 \~ 05:59</li><li>06:00 \~ 09:59</li><li>10:00 \~ 13:59</li><li>14:00 \~ 17:59</li><li>18:00 \~ 21:59</li><li>22:00 \~ 23:59</li></ul><p><br>\[※예외 - 웹툰 프리미엄 홈 AD] </p><ul><li>00:00 \~ 07:59</li><li>08:00 \~ 13:59</li><li>14:00 \~ 19:59</li><li>20:00 \~ 23:59 </li></ul> |
| 국내 지역                                                                                                                                                                        | <ul><li>광역시/도, 시/군/구 단위로 설정</li></ul>                                                                                                                                                                                                                                                      |
| OS                                                                                                                                                                           | <ul><li>iOS</li><li>Android</li></ul>                                                                                                                                                                                                                                                      |
| 관심사/구매의도 (노출량 비보장)                                                                                                                                                           | <ul><li>브랜드 업종, 타겟, 목적에 맞춰 패션, 쇼핑, 여행, 부동산, 건강, 의료 등                                                                                                                                                                                                                                       |
| 최적의 관심사/구매의도 세그먼트를 추천드립니다.</li><li>자세한 내용은 <a href="https://comic.naver.com/external/shareFile?fileId=86WLzIJYbLkYJZ5vjUCLSg"><strong>관련 자료</strong></a>를 참고 해주세요.</li></ul> |                                                                                                                                                                                                                                                                                            |

## 📍상품별 타겟팅 옵션 (NOSP) <a href="#targeting-options-by-a-d-product" id="targeting-options-by-a-d-product"></a>

<table><thead><tr><th width="172.800048828125">상품 </th><th>나이</th><th>성별</th><th>성인 전용</th><th>시간</th><th>시간대</th><th>국내 지역</th><th>모바일 OS</th></tr></thead><tbody><tr><td>웹툰 프리미엄 홈 AD</td><td>-</td><td>-</td><td>🟢</td><td>-</td><td>🟢</td><td>-</td><td>-</td></tr><tr><td>M 웹툰 뷰어엔드AD</td><td>🟢</td><td>🟢</td><td>🟢</td><td>🟢</td><td>-</td><td>🟢</td><td>🟢</td></tr><tr><td>P 웹툰 뷰어엔드AD</td><td>🟢</td><td>🟢</td><td>🟢</td><td>-</td><td>🟢</td><td>🟢</td><td>-</td></tr><tr><td>웹툰 작품홈DA</td><td>🟢</td><td>🟢</td><td>🟢</td><td>🟢</td><td>-</td><td>🟢</td><td>🟢</td></tr><tr><td>웹툰 우측배너 (PC)</td><td>🟢</td><td>🟢</td><td>-</td><td>-</td><td>🟢</td><td>🟢</td><td>-</td></tr><tr><td><p>시리즈 뷰어엔드AD</p><h3 id="id-21"><br></h3></td><td>🟢</td><td>🟢</td><td>🟢</td><td>🟢</td><td>-</td><td>🟢</td><td>🟢</td></tr><tr><td>시리즈 작품홈DA</td><td>🟢</td><td>🟢</td><td>🟢</td><td>🟢</td><td>-</td><td>🟢</td><td>🟢</td></tr><tr><td>웹소설 DA</td><td>🟢</td><td>🟢</td><td>-</td><td>🟢</td><td>-</td><td>🟢</td><td>🟢</td></tr><tr><td>웹툰 웹DA</td><td>🟢</td><td>🟢</td><td>-</td><td>🟢</td><td>-</td><td>🟢</td><td>🟢</td></tr><tr><td>웹툰 · 시리즈<br>풀스크린비디오AD</td><td>🟢</td><td>🟢</td><td>🟢</td><td>🟢</td><td>-</td><td>🟢</td><td>🟢</td></tr><tr><td>웹툰 스마트채널</td><td>-</td><td>-</td><td>🟢</td><td>-</td><td>-</td><td>-</td><td>-</td></tr><tr><td>웹툰 스플래시AD</td><td>-</td><td>-</td><td>🟢</td><td>-</td><td>-</td><td>-</td><td>-</td></tr><tr><td>웹툰 트리플플레이 (PC)</td><td>-</td><td>-</td><td>-</td><td>-</td><td>-</td><td>-</td><td>-</td></tr><tr><td>웹툰 브랜딩DA</td><td>-</td><td>-</td><td>🟢</td><td>-</td><td>-</td><td>-</td><td>-</td></tr></tbody></table>

{% hint style="info" %}
세부적인 Targeting 지원 범위는 [문의하기](https://advertising.webtoon.com/kr/contact-us)를 통해 확인하실 수 있습니다.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://guides.advertising.webtoon.com/naverwebtoon/ad-placements-and-targeting/targeting.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
