Offerwall Prohibited Industries
The following industries, services, and content categories are strictly prohibited or restricted from participation in offerwall campaigns. Approval is not guaranteed, even if a category is not explicitly listed below.
1. Adult Content and Services
Any form of adult-oriented products or services, including but not limited to adult goods, adult videos, dating or chat services, adult entertainment, massage or escort services, companion services, and any related recruitment or job-posting activities.
2. Alcohol and Tobacco (Highly Restricted)
Campaigns involving the purchase of alcoholic beverages are generally restricted.
Only legally recognized traditional alcoholic products may be considered, subject to prior verification of valid sales licenses and regulatory compliance.
Adult-targeting and age-verification measures are mandatory where applicable.
Direct online purchase, payment, or delivery campaigns for alcoholic products are not permitted, except where explicitly allowed by law.
Advertising may be allowed only for services involving offline fulfillment, subject to prior approval.
3. Gambling and Betting
All forms of gambling, including casinos, sports betting, lotteries, racing (horse, bicycle, dog, etc.), private gambling games, and any gambling-related intermediary or brokerage services.
4. Play-to-Earn (P2E) and Game Asset Monetization
Games or platforms that allow users to exchange in-game assets, items, or rewards for cash or cash-equivalent value, including indirect monetization mechanisms.
5. Financial Transaction Services
Peer-to-peer (P2P) financial services, digital wallets, or similar financial instruments, excluding basic web storage or non-financial utility services.
6. Multi-Level Marketing (MLM)
All pyramid schemes, network marketing structures, or compensation models based primarily on recruitment.
7. Telecommunications and Subscription Centers
Telecommunications agencies, subscription enrollment centers, or services acting as intermediaries for telecom contracts.
8. Private Education and Admissions Services
Services related to entrance exams, admissions consulting, private tutoring, or academic placement guidance.
9. Religious Content and Promotion
Advertising or promotion of religious beliefs, organizations, or activities.
10. Political or Opinion-Based Advertising
All political advertising, including opinion-based or advocacy content. Such content may be reviewed on a case-by-case basis and is subject to external regulatory review and internal compliance approval.
11. Products Prohibited or Restricted from Online Distribution
Sales, brokerage, or promotion of goods restricted or prohibited from online distribution under applicable laws, including but not limited to medical devices, pharmaceuticals, prescription items, and vision correction products. Purely informational content may be considered, subject to review. Additionally, any products classified as illegal for distribution, sale, import, or export are strictly prohibited.
12. Copyright and Intellectual Property Infringement
Unauthorized distribution or promotion of copyrighted content, pirated software, illegal downloads or streaming services, counterfeit goods, or imitation products.
13. Proxy and Agency Services
Services primarily operating on behalf of users, including proxy purchasing, proxy reservations, proxy applications, or ticket resale and scalping services.
14. Loan, Credit, and Financial Inducement Advertising
Advertising related to loans, cash advances, P2P investments, loan comparison services, or any content designed to induce borrowing or financial risk-taking, regardless of interest rate caps or legal thresholds.
15. Virtual Assets, Cryptocurrency, and NFTs
Advertising related to virtual assets or cryptocurrencies is generally prohibited. Services containing NFT-related content may be reviewed; however, any direct or indirect inducement to invest, trade, or speculate in NFTs or digital assets is not permitted.
16. Cosmetic Surgery, Medical Aesthetics, and Diet Advertising
Advertising related to plastic surgery, cosmetic medical procedures, weight loss, or diet programs.
17. Insurance Lead Generation
Services focused on insurance lead collection, solicitation, or brokerage.
18. Fortune-Telling, Astrology, and Divination Services
All forms of fortune-telling, astrology, psychic readings, or similar services.
Services providing stock tips, investment recommendations, or encouraging participation in financial markets or speculative investments.
20. Inappropriate or Sensational Content
Any materials or services containing sexually explicit, sensationalized, misleading, or excessively provocative content.
21. Content Restricted to Adults or Prohibited for Minors
Advertising for products or services that are legally restricted to adults or prohibited for minors.
22. Reward-Based Mandatory Video Viewing
Campaigns that require users to watch videos as a mandatory condition for receiving rewards or incentives. (Added October 18, 2022)
Additional Compliance Notice
Any content, service, or material that violates applicable laws, regulations, or industry standards in a given jurisdiction is strictly prohibited, regardless of whether it is listed above.
Even if a category is not explicitly restricted, campaign approval may be denied or exposure limited at the request of advertising platforms, partners, or regulatory authorities.
Final approval is subject to internal review, and compliance decisions are at the sole discretion of the platform.
Reference: Prohibited Advertising Categories (IAB Policy Violations)
Religion and Spirituality
Extreme Graphic/Explicit Violence
