Branded WEBTOON (BWT)

1

10 weeks prior | Branded WEBTOON Advertising Inquiry

  • Please send us an inquiry emailarrow-up-right including the details you’d like to promote through Branded WEBTOON and the creators you hope to collaborate with. 💡If you can prioritize your preferred creators, it will help us review your request more smoothly and quickly.

  • After reviewing your request, we will provide creator-specific production estimates and media fees.

2

10–8 weeks prior | Creator Selection & Availability Check

  • Review the creator information and estimates provided by WEBTOON, then finalize key details such as internal alignment, schedule, and budget.

  • We will check the selected creators’ availability for the branded webtoon project, contacting them based on the priority discussed in advance.

3

8–6 weeks prior | Manuscript Production

  • The creator prepares the episode-based synopsis for Branded WEBTOON and begins the sketch stage after the brand manager (advertiser) reviews and approves the synopsis.

  • The brand manager (advertiser) will review the sketch draft, and we will incorporate your feedback (including any revision discussions).

  • Once the sketch is finalized, the creator will proceed to the coloring stage. 💡By 6 weeks prior, the continuity for three episodes should be finalized in advance.

4

6 weeks prior | Production of Additional Creative Assets

  • WEBTOON will produce additional creative assets for the Branded WEBTOON.

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5

3 weeks prior | Finalization of 3 Episodes

  • By this stage, the production of at least three episodes must be fully completed.

6

1 week prior | Review of Final Manuscripts & Additional Assets

  • A final review will be conducted for the three completed episodes as well as the additional creative assets.

7

Launch | Branded WEBTOON Goes Live

The Branded WEBTOON and its associated ads will go live according to the agreed-upon serialization schedule.


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