The Storytelling Package is designed for advertisers seeking to maximize brand impact through WEBTOON storytelling and diverse IP-driven creative executions.
By creating a branded story featured in the latest episode of a collaborated title and combining it with exclusive banner exposure across all episodes, the package enables brands to deliver immersive storytelling while extending campaign reach through additional promotional support and optional premium video placements on WEBTOON.
Branded Epilogue Story (BEP) and Branded Banner (BBN) are available only as part of a package and cannot be purchased individually.
Individual Product Name
Creative Type
Ad Placement
User Journey
Premium Home Ad
Image/Video
App Main
Enter
Series Home Ad
Image
Top of the Episode List
Explore
Branded Epilogue Story (BEP)
Story(PPL)
After the Original Episode
View
Viewer-end Ad
Image/Video
End of the Episode
View
Full-screen Video Ad
Video
Before the Original Episode
View
Usage Guidelines for Owned / Paid Media License
All secondary creatives must be reviewed and approved by WEBTOON prior to publication.
There is no fixed time limit for usage; however, removal may be requested in exceptional cases.
Posts must be published within one month of the campaign execution date.
2. Key Features of the Storytelling Package
Additional Benefits
1. Translation Service
2. Production Support
3. Owned / Paid Media License
4. Branded Video (*Option)
Deliver your brand message effectively to a global audience with support for 8 languages/
We support the full process from creator matching to branded ad planning and final asset production.
Creator artwork PSD files may be used to produce secondary creatives for owned and paid media channels.
Creates a full-screen video version of the branded story
Featured in WEBTOON’s premium full-screen video placement
External usage available with license purchase
3. Process & Timeline
The schedule can be adjusted in consultation with your account manager, depending on the collaboration direction and scope of work.
1
7-6 weeks prior | Submit an Advertising Inquiry
Please send us an inquiry email including the details you’d like to promote through the Branding Package, along with the creators you hope to collaborate with.
Our WEBTOON team will recommend suitable creators aligned with your campaign timeline and objectives.
After reviewing the creator information and estimates provided by WEBTOON—and once your internal decisions on direction, schedule, and budget are finalized—
we will check the availability of the creators for the Branding Package collaboration.
(We will reach out based on the priority order discussed in advance.)
3
4 weeks prior | Proposal Submission & Production Kickoff
The brand manager (advertiser) provides a creative brief that outlines the brand’s key messages. Based on this brief, the creator develops the synopsis.
Production begins after the brand manager (advertiser) reviews and approves the synopsis.
The brand manager (advertiser) must provide a creative brief for developing synopsis, and the creator will handle both the synopsis development and manuscript production.
4
4-3 weeks prior | Manuscript Draft Review
Review the sketch draft (storyboard) provided by the creator and share your consolidated feedback.
To ensure a smooth workflow, please collect all comments and deliver them at once whenever possible. Revisions are typically carried out within 1–2 rounds.
5
3-2 weeks prior | Final Colored Manuscript Review
Review the final colored manuscript delivered by the creator and share your feedback.
Once the coloring stage begins, only minor revisions (e.g., text, font, button color changes) will be accepted. Major revisions (e.g., changes to characters or storyline) are not permitted.
6
2 weeks prior | Support for DA Creative Production
This is the DA asset production stage included in the Branding Package.
(supported by WEBTOON).
※ Image creatives include Splash Ad, Premium Home DA, Viewer-end Ad, Series Home DA, and more.
To proceed with asset production, please provide your Key Visual (KV), logo, and main copy to your WEBTOON representative.
Full-screen Video Ads are produced without sound by default.
If you would like to include audio, please submit the audio file along with your request.
7
Campaign Launch | Go Live According to Schedule
Your ads will go live according to the schedule arranged for each booked placement.
For any questions or advertising inquiries, please use the Contact Usform.
