Branded WEBTOON (BWT)

Placement and Features

• This ad package is a collaboration between a brand and a WEBTOON title to produce an official series on the WEBTOON platform.

• High user engagement is anticipated given the familiar characters and plot for existing readers.

• This package comes with exclusive marketing activities.

Main Home

Series Home

Branded WEBTOON (BWT)

Viewer-end Ad

Required Assets

• Basic in-app assets, promotional assets, and a story constitute a single set and are required for series registration.

Basic In-app Assets / Promotional Assets

• Assets are produced internally and include six basic in-app assets and eight promotional assets.

• Please make sure to review the individual guides before requesting or creating assets, as the specifications for promotional assets vary between sub-products and asset types.

Basic In-app Assets

Asset	Dimensions	File Format	Recommended File Size	Required Asset
Big Banner	750x760px	JPG	150KB	Main ad creative, Title logo
Square Thumbnail	480x508px	JPG	150KB	Main ad creative
Horizontal Thumbnail	720x470px	JPG	150KB	Main ad creative
Pre-Poster Thumbnail	438x630px	JPG	150KB	Main ad creative, Title logo
Poster Thumbnail	480x623px	JPG	150KB	Main ad creative, Title logo
Vertical Thumbnail	480x623px	JPG	150KB	Main ad creative

Promotional Assets

Asset	Dimensions	File Format	File Size	Required Asset
Trailor Video	1080x1920px	MP4	Up to 5MB	Original video asset with a minimum length of 30 seconds
Series Home AD	750x160px	JPG or PNG	Up to 150KB	Main ad creative, Ad copy
Premium Home AD	Detailed specifications vary by sub-product and asset type	-	-	Main ad creative, Ad copy
In-Viewer AD	Detailed specifications vary by sub-product and asset type	-	-	Main ad creative, Ad copy
Offerwall	Detailed specifications vary by asset type	-	-	Main ad creative, Ad copy
Push Notification	Detailed specifications vary by asset type	-	-	Main ad creative, Ad copy
Braze Modal Popup	Detailed specifications vary by asset type	-	-	Main ad creative, Ad copy
Social Media	Detailed specifications vary by asset type	-	-	Main ad creative, Ad copy

Creator-produced Assets

Branded WEBTOON (BWT) Manuscript Production Guide

Branded WEBTOON (BWT) Manuscript

• Width: 800px

• Height: No limit

• Must include at least 40 panels per episode

• Submit layer-separated PSD or Clip Studio files to allow secondary use in other assets.

Branded WEBTOON (BWT) Sliced Images

• 800x1280px

• Split the completed Branded WEBTOON(BWT) manuscript into JPG files, each no taller than 1280px.

Branded WEBTOON (BWT) Manuscript

Branded WEBTOON (BWT) Sliced Images

For any questions or advertising inquiries, please use the Contact Us form.