Branded WEBTOON (BWT)

Placement and Features

  • This ad package is a collaboration between a brand and a WEBTOON title to produce an official series on the WEBTOON platform.

  • High user engagement is anticipated given the familiar characters and plot for existing readers.

  • This package comes with exclusive marketing activities.

Main Home
Series Home
Branded WEBTOON (BWT)
Viewer-end Ad

Required Assets

  • Basic in-app assets, promotional assets, and a story constitute a single set and are required for series registration.

  • Assets are produced internally and include six basic in-app assets and eight promotional assets.

  • Please make sure to review the individual guides before requesting or creating assets, as the specifications for promotional assets vary between sub-products and asset types.

Basic In-app Assets

Asset
Dimensions
File Format
Recommended File Size
Required Asset

Big Banner

750x760px

JPG

150KB

Main ad creative, Title logo

Square Thumbnail

480x508px

JPG

150KB

Main ad creative

Horizontal Thumbnail

720x470px

JPG

150KB

Main ad creative

Pre-Poster Thumbnail

438x630px

JPG

150KB

Main ad creative, Title logo

Poster Thumbnail

480x623px

JPG

150KB

Main ad creative, Title logo

Vertical Thumbnail

480x623px

JPG

150KB

Main ad creative

Promotional Assets

Asset
Dimensions
File Format
File Size
Required Asset

Trailor Video

1080x1920px

MP4

Up to 5MB

Original video asset with a minimum length of 30 seconds

Series Home AD

750x160px

JPG or PNG

Up to 150KB

Main ad creative, Ad copy

Premium Home AD

Detailed specifications vary by sub-product and asset type

-

-

Main ad creative, Ad copy

In-Viewer AD

Detailed specifications vary by sub-product and asset type

-

-

Main ad creative, Ad copy

Offerwall

Detailed specifications vary by asset type

-

-

Main ad creative, Ad copy

Push Notification

Detailed specifications vary by asset type

-

-

Main ad creative, Ad copy

Braze Modal Popup

Detailed specifications vary by asset type

-

-

Main ad creative, Ad copy

Social Media

Detailed specifications vary by asset type

-

-

Main ad creative, Ad copy

Branded WEBTOON (BWT) Manuscript Production Guide

Branded WEBTOON (BWT) Manuscript

  • Width: 800px

  • Height: No limit

  • Must include at least 40 panels per episode

  • Submit layer-separated PSD or Clip Studio files to allow secondary use in other assets.

Branded WEBTOON (BWT) Sliced Images

  • 800x1280px

  • Split the completed Branded WEBTOON(BWT) manuscript into JPG files, each no taller than 1280px.

Branded WEBTOON (BWT) Manuscript
Branded WEBTOON (BWT) Sliced Images
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