Interactive Video

Placement and Features

• This is an expandable video ad which appears in the first view of the app’s main home. The video expands and begins streaming if the user touches or swipes it.

• It consists of a visually engaging image asset and a 16:9 video which plays up to 60 seconds.

• Either the light mode or dark mode will automatically apply, depending on the user’s device environment.

• • Ad placement may vary between users.

Enter the main home

Touch/Swipe the banner

The video is expanded & played

The video cannot be played

Required Assets

• All of the four assets below have to be produced for a single ad.

• Please send us the PSD file upon completion.

• Please use WEBTOON’s PSD sample file for production.

Premium Image

Default Image

Video Thumbnail

16:9 Video

Asset	Dimensions	File Size	File Format	Required Asset
Premium Image	750 x 230 px	Up to 150KB	PNG (The background must be transparent)	Main ad creative, Ad copy
Video Thumbnail	640 x 360 px	Up to 150KB	JPG, PNG	Main ad creative
16:9 Video	1920 x 1080	Up to 1GB	AVI, MP4, WMV, MPG, MPEG	Video with maximum length of 60 seconds
Default Image	750 x 200 px	Up to 150KB	PNG (The background must be transparent)	Main ad creative, Ad copy

Premium Image Production Guide

Object Production Guide

Basic Guide

Object Area

• 260x207px

• An object can be aligned to the left, with a 56px margin.

• The object should not exceed ~70%(36,400px) of the designated area.

Aligned to the left

Designated area

How to check the designated area

Background (Optional)

• • A background can be added to enhance the visual look and feel of the ad creative

• Please use WEBTOON’s PSD sample file for production.

Incorrect Examples

Text Production Guide

Basic Guide

Text Area & Margin

• The maximum height of the text area is 162px.

• The width of the text area is flexible.

• If the object image has a narrow width, the text area can be widened.

• The text should be aligned to the center of the banner.

• If the text area is widened, maintain a minimum 20px space from the object and a 150px right margin.

Text Dimensions

• Height : At least 14px ~ Up to 30px

• If the ad copy exceeds 1 line, maintain minimum line spacing of 10px.

• The ad copy can span up to 3 lines, with consistent text height for each line.

Incorrect Examples

Video Thumbnail Production Guide

• 640x360 px

• This is a thumbnail image which appears while loading the 16:9 video, after the user touches or swipes the premium image.

• Please select key scenes to best capture the essence of the video content or generate excitement.

Default Image Production Guide

• 750x200 px

• This image will appear if the video fails to load due to weak internet connection.

• Please produce the default image according to Premium Home AD > Native Image design guidelines.

16:9 Video Production Guide

• 1920x1080 px

• The video should last up to 60 seconds.

• It is impossible to use videos that infringe upon third-party rights—such as rights of publicity, copyright or trademark—or contain excessive nudity or explicit content.

• Only ad-relevant content should be included in the video. Silent videos cannot be used.

Download Guide and Sample PSD

3MB

WT Guide_Premium Home Ad_Interactive Video

archive

Open

For any questions or advertising inquiries, please use the Contact Us form.